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Audemars Piguet Royal Oak

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Audemars Piguet Royal Oak Chronograph Rose gold 41mm Silver No numerals
TOP
Audemars Piguet Royal Oak Chronograph Complete Box & Papers
Rs. 3,255,956
Seller
Sky Diamonds
111
US
Audemars Piguet Royal Oak Chronograph Steel 41mm Silver No numerals
TOP
Audemars Piguet Royal Oak Chronograph Complete Box & Papers
Rs. 1,698,406
Seller
Sky Diamonds
111
US
Audemars Piguet Royal Oak Perpetual Calendar Steel 39mm Transparent
TOP
Audemars Piguet Royal Oak Skeleton Perpetual Calendar factory...
Price on request
Seller
Dina -international watches-
102
IT
Audemars Piguet Royal Oak Tourbillon
Audemars Piguet Royal Oak Tourbillon
Rs. 6,830,430
Seller
Chad Warrick
20
US
Audemars Piguet Royal Oak Jumbo Steel 39mm Grey No numerals
Audemars Piguet Royal Oak Jumbo B Series Vintage Ref. 5402 Rare
Price on request
Seller
Twain Time
 
US
Audemars Piguet Royal Oak Chronograph Rose gold 41mm Brown No numerals
Audemars Piguet Royal Oak Chronograph
Rs. 2,902,048
Seller
The Jewels of Beverly Hills, The Jewel Buyers
5
US
Audemars Piguet Royal Oak Lady Rose gold 33mm Brown
Audemars Piguet Royal Oak Quartz Ladies 67650OR.OO.1261OR.01
Rs. 1,911,105
Free shipping
Seller
Exquisite Timepieces
39
US
Audemars Piguet Royal Oak Tourbillon Yellow gold 41mm
Audemars Piguet Royal Oak Tourbillon
Rs. 13,731,641
Free shipping
Seller
Wrist Aficionado
 
US
Audemars Piguet Royal Oak Double Balance Wheel Openworked Steel 41mm Transparent No numerals
Audemars Piguet Royal Oak Skeleton 41 Squelette acier
Rs. 5,964,240
Seller
DREYFUSS & MAYET
6
CH
Audemars Piguet Royal Oak Chronograph Rose gold 41mm
Audemars Piguet Royal Oak Chronograph 41mm Rose Gold Diamonds
Rs. 8,847,706
Seller
Beverly Hills Watch Company
47
US
Audemars Piguet Royal Oak Selfwinding Steel 39mm Transparent No numerals
Audemars Piguet Royal Oak Openworked Selfwinding
Rs. 4,384,216
Free shipping
Seller
Pristine Outfitter
 
US
Audemars Piguet Royal Oak Steel 33mm Blue
Audemars Piguet Royal Oak Blue Quartz
Rs. 573,331
Seller
Juwelier Burger, since 2001
992
NL
Audemars Piguet Royal Oak Dual Time Rose gold 39mm Black No numerals
Audemars Piguet Royal Oak Dual Time Rose Gold 39mm
Rs. 1,911,105
Seller
Shreve, Crump & Low
 
US
Audemars Piguet Royal Oak Selfwinding Rose gold 41mm Silver No numerals
Audemars Piguet Piguet Royal Oak 18K Rose Gold 41 mm
Price on request
Seller
Twain Time
 
US
Audemars Piguet Royal Oak Lady Yellow gold 24mm Champagne No numerals
Audemars Piguet Royal Oak Ladies 66270.722
Rs. 391,378
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
327
UK
Audemars Piguet Royal Oak Perpetual Calendar Ceramic 41mm Blue Arabic numerals
Audemars Piguet 26579CE.OO.1225CE.01 Royal Oak Perpetual...
Rs. 9,555,523
Seller
European Watch Company
257
US
Audemars Piguet Royal Oak Chronograph Yellow gold 41mm Blue No numerals
Audemars Piguet Royal Oak Chronograph 26320BA.OO.1220BA.02
Price on request
Free shipping
Seller
Wrist Aficionado
 
US
Audemars Piguet Royal Oak Dual Time Steel 39mm No numerals
Audemars Piguet Royal Oak Dual Time 26120
Rs. 1,345,736
Seller
DREYFUSS & MAYET
6
CH
Audemars Piguet Royal Oak Chronograph Platinum 41mm Blue
Audemars Piguet Royal Oak Chronograph Leo Messi Platinum...
Rs. 4,951,176
Seller
Beverly Hills Watch Company
47
US
Audemars Piguet Royal Oak Perpetual Calendar Ceramic 41mm No numerals
Audemars Piguet Royal Oak Perpetual Calendar
Rs. 9,767,868
Free shipping
Seller
Pristine Outfitter
 
US
Audemars Piguet Royal Oak Selfwinding Steel 41mm Black No numerals
Audemars Piguet Royal Oak Selfwinding
Rs. 1,698,760
Seller
Labelle Jewelry
82
US
Audemars Piguet Royal Oak Chronograph Rose gold 41mm Black No numerals
Audemars Piguet Royal Oak Chronograph Rose Gold 41mm (26320OR....
Rs. 3,716,037
Seller
Shreve, Crump & Low
 
US
Audemars Piguet Royal Oak Perpetual Calendar Platinum 39mm Transparent No numerals
Audemars Piguet Royal Oak Quantieme Perpetual Calendar...
Price on request
Seller
Twain Time
 
US
Audemars Piguet Royal Oak Chronograph Steel 41mm Blue No numerals
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.01
Rs. 2,187,114
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
327
UK
Audemars Piguet Royal Oak Selfwinding Rose gold 41mm
Audemars Piguet 15400OR.OO.D088CR.01 Royal Oak Automatic 18K...
Rs. 1,946,496
Seller
European Watch Company
257
US
Audemars Piguet Royal Oak Lady Rose gold 37mm Silver No numerals
Audemars Piguet Royal Oak Lady
Rs. 2,725,094
Free shipping
Seller
Wrist Aficionado
 
US
Audemars Piguet Royal Oak Chronograph Rose gold 41mm Brown No numerals
Audemars Piguet Royal Oak Chronograph 41 Rose Gold
Rs. 2,301,288
Seller
DREYFUSS & MAYET
6
CH
Audemars Piguet Royal Oak Chronograph Rose gold 41mm No numerals
Audemars Piguet Royal Oak Chronograph 41mm Leo Messi Rose Gold
Rs. 3,036,533
Seller
Beverly Hills Watch Company
47
US
Audemars Piguet Royal Oak
Audemars Piguet Royal Oak White dial 41mm 15400ST.OO.1220ST.02
Rs. 1,652,752
Free shipping
Seller
Pristine Outfitter
 
US
Audemars Piguet Royal Oak Selfwinding Rose gold 37mm Black No numerals
Audemars Piguet Royal Oak 37 MM Rose Gold
Rs. 1,648,328
Seller
Juwelier Burger, since 2001
992
NL
Audemars Piguet Royal Oak Lady Yellow gold
Audemars Piguet Ladies Royal Oak Yellow Gold Champagne Dial 25mm
Rs. 990,943
Seller
Shreve, Crump & Low
 
US
Audemars Piguet Royal Oak Selfwinding Steel 41mm Blue No numerals
Audemars Piguet Royal Oak Selfwinding 41mm Blue Dial Stainless...
Rs. 1,769,541
Free shipping
Seller
Luxury Time NYC
20
US
Audemars Piguet Royal Oak Steel 29mm Blue No numerals
Audemars Piguet Royal Oak 67450ST.OO.1108ST.02
Rs. 562,714
Free shipping
Seller
WatchBox
443
US
Audemars Piguet Royal Oak Steel 36mm White No numerals
TOP
Audemars Piguet Royal Oak
Rs. 915,738
Seller
Private Seller
 
NL
Audemars Piguet Royal Oak Perpetual Calendar Ceramic 41mm No numerals
Audemars Piguet Royal Oak Perpetual Calendar
Price on request
Free shipping
Seller
Wrist Aficionado
 
US
Audemars Piguet Royal Oak Jumbo Steel 39mm Blue No numerals
Audemars Piguet Royal Oak Jumbo "Extra-thin" 15202 Extra-plate...
Rs. 2,858,694
Seller
DREYFUSS & MAYET
6
CH
Audemars Piguet Royal Oak Yellow gold 38mm Gold No numerals
Audemars Piguet Royal Oak Rectangular6009.424 18k Gold/combin...
Rs. 403,455
Seller
Class-Watches
14
US
Audemars Piguet Royal Oak Lady Steel 33mm Black No numerals
Audemars Piguet Royal Oak Lady Quartz, ref 67650ST.OO.1261ST.01
Rs. 842,302
Free shipping
Seller
Pristine Outfitter
 
US
Audemars Piguet Royal Oak Chronograph Rose gold 41mm Brown No numerals
Audemars Piguet Royal Oak Chronograph
Rs. 3,609,864
Seller
Labelle Jewelry
82
US
Audemars Piguet Royal Oak Rose gold 30mm Pink No numerals
Audemars Piguet Royal Oak
Rs. 916,286
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
327
UK
Audemars Piguet Royal Oak Yellow gold 35mm
Audemars Piguet Royal Oak with NEW Strap
Rs. 811,821
Seller
Westend-Juwelier
28
DE
Audemars Piguet Royal Oak Double Balance Wheel Openworked Rose gold 37mm Transparent No numerals
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Rs. 5,202,452
Free shipping
Seller
White Glove Watch Company
14
US
Audemars Piguet Royal Oak Chronograph Steel 39mm White No numerals
Audemars Piguet Royal Oak Chronograph
Rs. 1,353,699
Seller
Just in Time Orologeria
10
IT
Audemars Piguet Royal Oak Tourbillon Steel 41mm Transparent
Audemars Piguet Royal Oak Tourbillon
Price on request
Free shipping
Seller
Wrist Aficionado
 
US
Audemars Piguet Royal Oak Selfwinding Steel 41mm Blue No numerals
Audemars Piguet Royal Oak 15400ST.OO.1220ST.03
Rs. 1,978,347
Free shipping
Seller
WatchBox
443
US
Audemars Piguet Royal Oak Steel 41mm Grey No numerals
Audemars Piguet Royal Oak 41mm 15500St "New Model 2019"
Price on request
Free shipping
Seller
AP Watches SAU
56
ES
Audemars Piguet Royal Oak Jumbo Gold/Steel 38mm Grey
Audemars Piguet Jumbo Royal Oak gold/steel
Rs. 206,240
Seller
Ferlogios
35
PT
Audemars Piguet Royal Oak Selfwinding Steel 37mm Blue No numerals
Audemars Piguet Royal Oak Blue Dial Stainless Steel 37mm
Rs. 1,741,229
Free shipping
Seller
Luxury Time NYC
20
US
Audemars Piguet Royal Oak Selfwinding Steel 41mm Blue
Audemars Piguet 15400ST.OO.1220ST.03 Royal Oak 41 - Boutique...
Rs. 2,072,002
Free shipping
Seller
Watch Club
70
UK
Audemars Piguet Royal Oak Lady Steel 33mm Black No numerals
Audemars Piguet Lady Royal Oak
Rs. 437,423
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
327
UK
Audemars Piguet Royal Oak Double Balance Wheel Openworked Steel 41mm Transparent No numerals
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Rs. 5,729,774
Free shipping
Seller
White Glove Watch Company
14
US
Audemars Piguet Royal Oak Selfwinding Steel 41mm Blue No numerals
Audemars Piguet Royal Oak 41mm Blue Dial 2017 J Serial [RARE]
Rs. 1,896,594
Free shipping
Seller
Pave Jewelers
34
US
Audemars Piguet Royal Oak Lady Rose gold 37mm Brown No numerals
Audemars Piguet Royal Oak Lady
Rs. 2,725,094
Free shipping
Seller
Wrist Aficionado
 
US
Audemars Piguet Royal Oak Chronograph Rose gold 41mm Black No numerals
Audemars Piguet Royal Oak Chronograph 26320OR.OO.1220OR.01
Rs. 3,323,198
Free shipping
Seller
WatchBox
443
US
Audemars Piguet Royal Oak Gold/Steel 36mm Grey No numerals
Audemars Piguet Royal Oak
Rs. 780,368
Seller
Ticino Watch Lab Sagl
132
CH
Audemars Piguet Royal Oak Selfwinding Steel 41mm Blue No numerals
Audemars Piguet Royal Oak 41mm Stainless Steel Blue Dial Watch
Rs. 1,663,298
Free shipping
Seller
Avi & Co NY
137
US
Audemars Piguet Royal Oak Jumbo Steel 39mm Blue No numerals
Audemars Piguet Royal Oak Selfwinding Ultra Thin 39mm
Rs. 2,962,212
Free shipping
Seller
Luxury Time NYC
20
US
Audemars Piguet Royal Oak Selfwinding Steel 39mm No numerals
Audemars Piguet Royal Oak 15300ST Black AND White Dial unpolished
Rs. 1,504,995
Seller
Marcel Reiter
12
AT
Audemars Piguet Royal Oak Lady Yellow gold 29mm Champagne No numerals
Audemars Piguet Royal Oak Ladies
Rs. 828,801
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
327
UK
Audemars Piguet Royal Oak Perpetual Calendar Rose gold 41mm
Audemars Piguet Royal Oak
Rs. 7,255,119
Free shipping
Seller
White Glove Watch Company
14
US
Audemars Piguet Royal Oak Selfwinding Steel 41mm Silver No numerals
Audemars Piguet Royal Oak 41mm White Dial (Discontinued) - K...
Rs. 1,627,624
Free shipping
Seller
Pave Jewelers
34
US
Audemars Piguet Royal Oak Double Balance Wheel Openworked Steel 41mm Transparent No numerals
Audemars Piguet Royal Oak ultra thin open works stainless steel
Rs. 5,627,141
Free shipping
Seller
Wrist Aficionado
 
US
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Audemars Piguet Royal Oak: A Legendary Wristwatch

A wide octagonal bezel, eight hexagonal screws, and a porthole design: This best describes the Royal Oak. This coveted luxury watch from Audemars Piguet is an icon of the watch industry. Top models feature a perpetual calendar and minute repeater.

5 Reasons to Buy a Royal Oak

  • A great investment with the potential to appreciate in value
  • Excellent craftsmanship and finishing
  • Top watches with a perpetual calendar, minute repeater, and chronograph
  • Recognizable porthole design with cult status
  • The Royal Oak RD#2 is the world's flattest automatic watch with a perpetual calendar

The First Stainless Steel Luxury Watch

The Audemars Piguet Royal Oak was the world's first luxury sports watch. The Swiss manufacturer revolutionized the entire watch industry with this stainless steel piece. In the early 1970s, luxury watches were still being made exclusively out of precious metals, such as gold and platinum. When it came to price, the Royal Oak far exceeded some gold watches: It cost over 3,600 CHF at its introduction in 1972.

At 39 mm, the Royal Oak was considered large at the time, hence its nickname "Jumbo." Over the years, its avant-garde porthole design earned a cult following. All this and more led to the Royal Oak becoming one of the world's most highly coveted watches. Mohammad Reza Pahlavi – the Shah of Iran from 1941 to 1979 – was one of many who helped contribute to this timepiece's fame.

Today there are many editions of the Audemars Piguet Royal Oak, from classic two-hand versions in stainless steel to rose gold chronographs, all the way to the Grande Complication with a perpetual calendar, chronograph, and minute repeater. One highlight is the Royal Oak RD#2, the world's flattest automatic watch with a perpetual calendar. At only 6.3 mm thick, it is even thinner than the Royal Oak "Jumbo" Extra-Thin, which measures in at 8.1 mm.

How Much Does an Audemars Piguet Royal Oak Cost?

Model Price (approx.) Diameter Caliber Material
Royal Oak Perpetual Calendar, Ref. 26579CE 148,000 USD 41 mm 5134 Ceramic
Royal Oak Perpetual Calendar, Ref. 26579ST 60,600 USD 41 mm 5134 Stainless steel
Royal Oak "Jumbo" Extra-Thin, Ref. 15202IP 56,700 USD 39 mm 2121 Titanium and platinum
Royal Oak "Jumbo" Extra-Thin, Ref. 15202BA 55,500 USD 39 mm 2121 Yellow gold
Royal Oak Chronograph, Ref. 26331OR 50,800 USD 41 mm 2385 Rose gold
Royal Oak Selfwinding, Ref. 15400OR 43,700 USD 41 mm 3120 Rose gold
Royal Oak "Jumbo" Extra-Thin, Ref. 15202ST 29,500 USD 39 mm 2121 Stainless steel
Royal Oak Chronograph, Ref. 26331ST 23,900 USD 41 mm 2385 Stainless steel
Royal Oak Selfwinding, Ref. 15400ST 18,400 USD 41 mm 3120 Stainless steel
Royal Oak Selfwinding, Ref. 15450ST 17,500 USD 37 mm 3120 Stainless steel
Royal Oak Selfwinding, 15300ST 16,500 USD 39 mm 3120 Stainless steel

Detailed Price Information

Of the brand's current catalog, the Audemars Piguet Royal Oak "Jumbo" Extra-Thin with the reference number 15202ST is the closest thing to the original model from 1972. Set aside around 29,500 USD for a current "Jumbo" in mint condition. At 27,900 USD, pre-owned examples are only slightly more affordable. These prices have been on the rise in recent years, making this particular Royal Oak a great investment.

This is also true of the titanium and platinum model introduced in 2018. This watch is characterized by its "Smoked Blue" gradient dial. Limited to 250 pieces, this luxury timepiece costs about 56,700 USD new.

You can find early models from the 1970s under the reference number 5402ST. Pre-owned pieces sit around 29,500 USD, though some may cost upward of 47,200 USD. Prices for watches with this reference number have also steadily risen over the last few years.

The three-hand variants are almost 12,000 USD less expensive than those with two hands and come in a number of sizes. The current 37-mm editions are suited for both men and women. You can purchase one of these somewhat smaller watches for around 17,500 USD. If you prefer the classic 39-mm size, you should take a closer look at the reference number 15300ST. Examples in mint condition cost about 16,500 USD, while pre-owned pieces cost 15,600 USD. The ref. 15300ST is also a safe investment that is likely to continue to increase in value. This also applies to the 41-mm version with the reference number 15400ST, which goes for 18,400 USD new and 16,900 USD pre-owned.

Prices for Gold Watches and Women's Models in "Frosted Gold"

Audemars Piguet has numerous gold versions of the Royal Oak in their catalog, from white to yellow to rose gold. The "Frosted Gold" variants are particularly striking and rather feminine thanks to their sparkling surfaces. Audemars Piguet developed these gold watches in cooperation with jewelry designer Carolina Bucci. You can get a mint-condition 33-mm Royal Oak in white "Frosted Gold" with a quartz movement for around 36,900 USD. The rose gold edition with a 37-mm case and automatic caliber comes in at over 50,500 USD new. Pre-owned examples are currently quite hard to come by, as the manufacturer first introduced these models in 2017 in celebration of the 40th anniversary of the Royal Oak Lady.

The 39 and 41-mm gold versions of the Royal Oak are aimed more at men; however, it's not unheard of for women to sport a watch of this size. A 39-mm Royal Oak "Jumbo" Extra-Thin in rose gold costs about 47,200 USD in mint condition. Pre-owned pieces are only slightly less expensive. The yellow gold version demands about 55,500 USD new and 48,700 USD pre-owned. A new rose gold Royal Oak Selfwinding with a 41-mm case sells for around 43,700 USD. You can get a pre-owned model for about 38,400 USD.

Prices for Chronographs and Perpetual Calendars

The Audemars Piguet Royal Oak Perpetual Calendar is one of the flattest automatic watches to feature this complication. This 41-mm watch comes in gold, stainless steel, or ceramic. Ceramic pieces cost almost 148,000 USD in mint condition and 132,000 USD pre-owned. Those in stainless steel are markedly less expensive, coming in at around 60,600 USD new and 56,500 USD pre-owned. At about 87,800 USD, even never-owned models in yellow gold are more affordable than the ceramic watches with a perpetual calendar. Pre-owned yellow gold pieces go for a good 79,500 USD, while those in rose gold cost a few thousand dollars less.

The chronograph is one of the most popular complications, so it should come as no surprise that it appears in the Royal Oak collection. In fact, the chronograph models are even less expensive than the classic "Jumbo" version. You can buy a mint-condition variant in stainless steel for just under 24,000 USD and a pre-owned example for 23,000 USD. In rose gold, the Royal Oak Chronograph costs 50,800 USD new and 46,100 USD pre-owned.

What are the Royal Oak's distinctive features?

The Royal Oak can be identified by its octagonal bezel, eight hexagonal screws securing the bezel to the case, and an integrated stainless steel bracelet. Even the dial is a distinctive element of the Royal Oak. A rare, automated engraving machine is used to engrave a "tapisserie" pattern on the dial. Audemars Piguet refers to these patterns as either "Petite Tapisserie" or "Grande Tapisserie." All of these features come together to resemble a ship's porthole.

The Royal Oak has a retro feel to it, with a timeless design inspired by the 1970s. Gérald Genta, the most famous watch designer in the world, is responsible for creating the look of the Royal Oak. Genta also designed watches such as the Nautilus from Patek Philippe and the Ingenieur SL from IWC (International Watch Company).

What are the different model versions?

Currently, there are over 100 different versions of the Royal Oak in the collection. It is available in stainless steel, gold, with or without diamonds, with two or three hands, or with a chronograph function, among other options. The 33 and 37-mm watches are well suited for more delicate wrists. The 33-mm version is quartz powered. Diamonds on the bezel, dial, or case increase the value of some models. You have the choice between a classic metal bracelet or an alligator leather strap in black, white, gray, blue, or brown. The case is also available in 18-karat yellow, white, or pink gold.

Highlights of the series are watches with skeletonized dials and movements. The individual movement pieces are so finely finished that they become pieces of art in their own right. You can see the caliber from the front and back in these so-called "openworked" models. The watch has a sapphire glass case back, giving you a look at the automatic movement. Some of these models even have a tourbillon.

Fans of the original Royal Oak should consider reference number 15202ST. Like its predecessor from the 1970s, this watch has a diameter of 39 mm. With a thickness of 8.1 mm, the wristwatch is comfortably thin; it disappears under shirt cuffs without a problem and goes well with a suit and tie. The somewhat larger 41-mm version is only slightly thicker at 9.8 mm. There are few differences between the current model with reference number 15202ST and the original Royal Oak: You are now able to view the movement through the sapphire glass case back, for example. Also, the color of the date disc now matches the dial; the first Royal Oaks had white date discs with black numerals.

The automatic caliber 2121 powers the 39-mm Royal Oak. This movement is incredibly flat at only 3.05 mm thick. It also has a 40-hour power reserve. Its balance wheel frequency is 19,800 alternations per hour (A/h), equal to 2.75 Hz. The movement is comprised of 247 individual components. This Audemars Piguet movement is based on the Jaeger-LeCoultre caliber 920. Without a date function, it's an impressive 2.45 mm thin, making it one of the flattest automatic movements with a central rotor in the world. Patek Philippe and Vacheron Constantin use this movement as well.

The History of the Royal Oak

The earliest ideas for the Audemars Piguet Royal Oak reach all the way back to 1971. At the time, Georges Golay was the general director of the family business. Carlo de Marchi, the Italian distributor of Audemars Piguet, turned to Golay in 1971 and requested a new, multi-purpose watch. The watch was to be suitable for taking a drive in your car, going on a cruise, spending a night on the town, or going out to the club. De Marchi suggested stainless steel for the case and bracelet material.

Gérald Genta was tasked with designing the first Royal Oak. Within a few days, the renowned watch designer submitted his first draft with traditional diving helmets as his inspiration. The result was a wide, octagonal bezel with eight hexagonal screws, resembling a ship's porthole. The grooves in the screws all align perfectly, which was made possible by screwing the bolts in from below. Moreover, the heads of the screws are even with the bezel and connect it and the rubber seal to the case. The screws have both a practical and an artistic function.

Furthermore, Genta suggested an integrated steel bracelet which narrows as it approaches the clasp. The responsible parties at Audemars Piguet liked his ideas so much, they didn't change a thing, and the watch, known internally as "Safari," was presented at the 1972 Basel watch trade show.

For the first Royal Oak prototypes, Audemars Piguet used cases made of white gold, as the material is more malleable and easier to polish than stainless steel. The Royal Oak wasn't initially a huge hit. With a diameter of 39 mm, it was much larger than many other luxury watches. It was also expensive for a stainless steel watch, costing 3,650 Swiss francs. In total, only 400 watches were sold in the first three years. Above all, German customers appreciated the avant-garde and flat design. The watch eventually became a bestseller and the brand's flagship watch.

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