Drawing on metadata from 3.7 million watches owned by 1.3 million users (approx. 7% of all watches in the world), we’ve analyzed how enthusiasts regard various watch brands across their collecting journey. Some brands, like TAG Heuer, make great starting points, while others, like Vacheron Constantin, are best for seasoned collectors. Others still, like Casio, are lifelong loves. Read on to see how other collectors treat your favorite brands.