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Audemars Piguet Royal Oak Selfwinding
TOP
Audemars Piguet Royal Oak Selfwinding
Rs. 4,123,122
Seller
LUXE WARE (HK) LIMITED
90
HK
Ulysse Nardin MARINE LADY DIVER
TOP
Ulysse Nardin MARINE LADY DIVER
Rs. 616,790
Seller
Premium Lombard
RU
Zenith Elite
TOP
Zenith Elite
Rs. 478,912
Seller
STENSTRUP Watches & Jewellery
11
DK
Zenith Elite
TOP
Zenith Elite
Rs. 562,201
Seller
STENSTRUP Watches & Jewellery
11
DK
Omega Moonwatch Speedmaster APOLLO XVII  45th Anniversary
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
Price on request
Seller
SORELLE RONCO
892
IT
Zenith GrandeClass Rattrapante GrandeDate, SplitSec ElPrimero,...
TOP
Zenith GrandeClass Rattrapante GrandeDate, SplitSec ElPrimero,...
Rs. 1,261,996
Seller
Plus Ultra AG
 
CH
Panerai Radiomir 1940 3 Days Automatic
Panerai Radiomir 1940 3 Days Automatic
Rs. 631,230
Seller
Private Seller
IN
Montblanc 1858 Geosphere
TOP
Montblanc 1858 Geosphere
Rs. 331,499
Seller
WatchesofMayfair.com
484
UK
Parmigiani Fleurier Tonda Quator
TOP
Parmigiani Fleurier Tonda Quator
Rs. 1,212,043
Seller
Fernando Monge SA
136
ES
Rolex Milgauss
TOP
Rolex Milgauss
Rs. 566,229
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
163
PL
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
TOP
Panerai Radiomir Chronograph 42 mm Ref. PAM00369
Rs. 465,756
Seller
Uhren2000 GmbH
371
DE
Epos Oeuvre D'Art 3435 Verso 2
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
Rs. 152,904
Seller
EPOS Uhren
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
Rs. 17,197,474
Free shipping
Seller
Express Watches
7
US
Casio frogman
Casio frogman
Rs. 33,000
Seller
Private Seller
IN
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
TOP
IWC 2070 Oman, Full Set, New Old Stock, Very Rare
Rs. 548,694
Seller
Plus Ultra AG
 
CH
Omega Constellation Day-Date Automatic Chronometer Officially...
Omega Constellation Day-Date Automatic Chronometer Officially...
Rs. 150,000
Seller
Private Seller
IN
Arnold & Son Tourbillon Chronometer No.36
TOP
Arnold & Son Tourbillon Chronometer No.36
Rs. 1,698,932
Seller
WatchesofMayfair.com
484
UK
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
Rs. 1,553,902
Seller
Fernando Monge SA
136
ES
Ulysse Nardin MARINA DIVER HISPANIA
TOP
Ulysse Nardin MARINA DIVER HISPANIA
Rs. 426,805
Seller
CANTELI JOYEROS SL
20
ES
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
Rs. 1,044,222
Seller
ZEGG & CERLATI
55
MC
Epos Oeuvre D'Art 3429
Straight from the manufacturer
Epos Oeuvre D'Art 3429
Rs. 171,551
Seller
EPOS Uhren
Jacob & Co. EPIC X CHRONO Rose Gold case & Red Dial
TOP
Jacob & Co. EPIC X CHRONO Rose Gold case & Red Dial
Rs. 1,309,421
Seller
Riginov bvba
 
BE
Chopard Happy Sport 36mm Quartz
TOP
Chopard Happy Sport 36mm Quartz
Rs. 640,143
Seller
Ronald Grob, Exklusive Zeitmesser
158
CH
Poljot Gorbatchov
TOP
Poljot Gorbatchov
Rs. 82,792
Seller
Classic Watch
26
DE
Oris Aquis Small Second
TOP
Oris Aquis Small Second
Rs. 113,124
Seller
First Advanced Watches
49
ES
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
Rs. 845,322
Seller
WatchesofMayfair.com
484
UK
Ulysse Nardin Maxi Marine Chronometer 41mm
TOP
Ulysse Nardin Maxi Marine Chronometer 41mm
Rs. 1,073,228
Seller
Fernando Monge SA
136
ES
Ulysse Nardin Marine Dive
TOP
Ulysse Nardin Marine Dive
Rs. 479,016
Seller
CANTELI JOYEROS SL
20
ES
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
Rs. 3,341,510
Seller
ZEGG & CERLATI
55
MC
Epos Emotion 3390SK
Straight from the manufacturer
Epos Emotion 3390SK
Rs. 151,661
Seller
EPOS Uhren
Casio Cs-821 Calculator Chronograph / Inkl. Mwst
TOP
Casio Cs-821 Calculator Chronograph / Inkl. Mwst
Rs. 230,640
Seller
IZOUN CZ, s.r.o.
11
CZ
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
TOP
Vacheron Constantin Patrimony Biretrogrado 86020 Rose Gold 42.5mm
Rs. 2,670,311
Seller
Taleda
409
CH
Sinn 104 St Sa I W
TOP
Sinn 104 St Sa I W
Rs. 116,853
Seller
Classic Watch
26
DE
Rolex Cosmograph Daytona 116523 Black Venom - Black Diamond
TOP
Rolex Cosmograph Daytona 116523 Black Venom - Black Diamond
Rs. 1,450,308
Free shipping
Seller
BLACK VENOM
 
IT
Cartier Tank Americaine
TOP
Cartier Tank Americaine
Rs. 348,903
Seller
WatchesofMayfair.com
484
UK
Chopard Happy Sport Snowflake White gold and steel
TOP
Chopard Happy Sport Snowflake White gold and steel
Rs. 538,686
Seller
Fernando Monge SA
136
ES
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
TOP
H.Moser & Cie. Swiss Alp Watch Small Seconds Fumé Weissgold
Rs. 1,308,592
Seller
chronostars
12
AT
Richard Mille RM58-01 Tourbillon Heure Universelle Jean Todt
TOP
Richard Mille RM58-01 Tourbillon Heure Universelle Jean Todt
Rs. 25,397,148
Free shipping
Seller
Exclusive Timepieces NYC
 
US
Epos Emotion 3390SK silver
Straight from the manufacturer
Epos Emotion 3390SK silver
Rs. 157,876
Seller
EPOS Uhren
Audemars Piguet Royal Oak Offshore Camouflage 26400SO.OO.A054C...
TOP
Audemars Piguet Royal Oak Offshore Camouflage 26400SO.OO.A054C...
Rs. 2,406,938
Seller
TimeWorld
36
CH
Rolex GMT-Master II 116758SARU
Rolex GMT-Master II 116758SARU
Rs. 10,719,617
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
246
UK
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Rs. 203,043
Seller
Classic Watch
26
DE
Rolex Submariner 114060 - Black Venom -  James Bond
TOP
Rolex Submariner 114060 - Black Venom - James Bond
Rs. 953,060
Free shipping
Seller
BLACK VENOM
 
IT
A. Lange & Söhne Saxonia Thin
TOP
A. Lange & Söhne Saxonia Thin
Rs. 1,104,720
Seller
WatchesofMayfair.com
484
UK
Parmigiani Fleurier Ionica 8 days power reserve gold
TOP
Parmigiani Fleurier Ionica 8 days power reserve gold
Rs. 774,879
Seller
Fernando Monge SA
136
ES
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
TOP
H.Moser & Cie. Endeavour Perpetual 18k Weissgold Fumé
Rs. 2,759,729
Seller
chronostars
12
AT
Hublot Big Bang Unico Red Magic
TOP
Hublot Big Bang Unico Red Magic
Rs. 1,620,476
Seller
Ronald Grob, Exklusive Zeitmesser
158
CH
Epos Originale 3437
Straight from the manufacturer
Epos Originale 3437
Rs. 99,450
Seller
EPOS Uhren
Frederique Constant Slimline Gents Small Seconds
Straight from the manufacturer
Frederique Constant Slimline Gents Small Seconds
Rs. 57,598
BrandBoutique Member
Frederique Constant SA
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rs. 885,534
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
246
UK
Sinn 958 Fulda Challenge limited edition Nr. 1 von 250
TOP
Sinn 958 Fulda Challenge limited edition Nr. 1 von 250
Rs. 372,936
Seller
Classic Watch
26
DE
Rolex GMT-Master II 116713LN Steel-Gold Balck Venom
TOP
Rolex GMT-Master II 116713LN Steel-Gold Balck Venom
Rs. 1,234,834
Free shipping
Seller
BLACK VENOM
 
IT
Jaeger-LeCoultre Polaris Chronograph 42 mm
TOP
Jaeger-LeCoultre Polaris Chronograph 42 mm
Rs. 760,790
Seller
WatchesofMayfair.com
484
UK
Chronoswiss Répétition à quarts
TOP
Chronoswiss Répétition à quarts
Rs. 1,819,101
Seller
Fernando Monge SA
136
ES
H.Moser & Cie. Pioneer Centre Seconds 18k Rotgold Fumé
TOP
H.Moser & Cie. Pioneer Centre Seconds 18k Rotgold Fumé
Rs. 1,050,023
Seller
chronostars
12
AT
Gérald Genta 48 month perpetual calendar moon phase
TOP
Gérald Genta 48 month perpetual calendar moon phase
Rs. 2,387,338
Seller
Shiva's Gold and Gems
 
AN
Epos Sophistiquée 3424OH
Straight from the manufacturer
Epos Sophistiquée 3424OH
Rs. 111,052
Seller
EPOS Uhren
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
TOP
Corum ADMIRALS CUP TOURBILLON MINUTE REPEATER
Rs. 5,071,462
Seller
Melvyn Franks Luxury Watches
14
US
Rolex Rare Day-Date Omani 1803
Rolex Rare Day-Date Omani 1803
Rs. 3,495,527
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
246
UK
Sinn 1800 DAMASZENER - 100 Stück limitiert
TOP
Sinn 1800 DAMASZENER - 100 Stück limitiert
Rs. 646,423
Seller
Classic Watch
26
DE
Rolex GMT-Master II 116710 Black Venom
TOP
Rolex GMT-Master II 116710 Black Venom
Rs. 986,210
Free shipping
Seller
BLACK VENOM
 
IT
Cartier Ballon Bleu De Cartier Watch
TOP
Cartier Ballon Bleu De Cartier Watch
Rs. 493,105
Seller
WatchesofMayfair.com
484
UK
Hamilton Pan Europ
TOP
Hamilton Pan Europ
Rs. 65,716
Seller
WatchNation Limited
111
UK
Frederique Constant Slimline Tourbillon
Frederique Constant Slimline Tourbillon
Rs. 1,988,580
Free shipping
Seller
Reijersen Juweliers
 
NL
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (12