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TOP
Rolex M50525-0008 CELLINI DUAL TIME
Rs. 1,131,092
Seller
COHERENTHK 時尚站
6
HK
TOP
Rolex M114060-0002 SUBMARINER
Rs. 699,442
Seller
COHERENTHK 時尚站
6
HK
TOP
Vacheron Constantin Special Order 1960s Asymmetrical Sapphire...
Rs. 689,056
Free shipping
Seller
Ye Olde Timekeepers, Inc.
24
US
TOP
TAG Heuer CAR201Z.BA0714 CARRERA CALIBRE HEUER 01
Rs. 296,350
Seller
COHERENTHK 時尚站
6
HK
Panerai Luminor Due PAM00904
Rs. 354,846
Seller
Mall of the Watch
1567
MC
TOP
Breguet Tradition
Rs. 1,718,655
Seller
Chronometrie Stäuble AG
18
CH
IWC Portugieser Tourrbillon Mystere in 18 Ct. Red Gold Limited...
Rs. 3,656,213
Seller
Private Seller
IN
TOP
Sinn Hunting Watch 3006
Rs. 308,322
Free shipping
Seller
Istock LTD
222
LV
TOP
Baume & Mercier Hampton
Rs. 177,817
Seller
GRUBER WATCHES
6
ES
TOP
Corum Buckingham
Rs. 315,419
Free shipping
Seller
superstudio
9
CH
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Rs. 193,194
Seller
Classic Watch
57
DE
TOP
Rolex Day-Date 36 President 118208 Taurus Bulls Eye 8 Diamond...
Rs. 2,063,651
Seller
Haniken Jewelers
18
US
TOP
Vulcain Nautical Cricket Vintage Uhr NEW OLD STOCK
Rs. 898,155
Seller
Timeless Watches & Jewellery AG
613
LI
TOP
Maurice Lacroix Masterpiece Squelette Herren-Armbanduhr...
Rs. 293,655
Free shipping
Seller
Chronographen 24
1465
DE
TOP
Rolex Datejust 31
Rs. 2,327,957
Seller
Chronometrie Stäuble AG
18
CH
Oris Divers Sixty Five
Rs. 115,000
Seller
Private Seller
IN
TOP
Sinn The Classic Pilot 104 St Sa A
Rs. 89,106
Seller
Istock LTD
222
LV
Fendi Selleria F8012345H0.SNB3
Rs. 29,461
Seller
Gemnation
647
US
TAG Heuer Monaco
Rs. 342,150
Seller
Juwelier van Willegen
163
NL
TOP
Casio GMW-B5000GD-9 G-SHOCK
Rs. 43,291
Seller
First Advanced Watches
100
ES
TOP
Corum Admiral's Cup Automatic Chrono Titanium Mens Watch...
Rs. 251,083
Free shipping
Seller
The Watch Outlet
301
US
TOP
Jaeger-LeCoultre Master Chronograph Stainless Steel 40mm
Rs. 586,679
Seller
WatchesofMayfair.com
669
UK
Tudor 42000cn Fastrider Blackshield Ceramic Chronograph...
Rs. 280,896
Seller
Empire Time Inc
73
US
TOP
Corum Golden Bridge, lim. 29/200 - official retai price 45.550...
Rs. 1,790,295
Seller
Chronometrie Stäuble AG
18
CH
Hamilton Jazzmaster Seaview
Rs. 45,500
Seller
Private Seller
IN
Raymond Weil Tango 4891-STC-00200
Rs. 46,445
Free shipping
Seller
SeriousWatches
651
NL
TOP
Piaget Protocole White Gold, Diamonds, Full Set
Rs. 630,436
Seller
Plus Ultra AG
12
CH
Citizen Eco-Drive Super Titanium BM7430-89L
Rs. 15,692
Seller
Olfert Juweliere GmbH & Co. KG
4225
DE
TOP
Elgin 14K (0.585) Grade 156 3 Finger Bridge
Rs. 161,366
Seller
Urwerk29
25
US
NOMOS Glashutte Orion Neomatik 41 Date Midnight Blue Watch -
Rs. 190,859
Seller
CKLY Trading Limited
120
HK
TOP
Piaget Possession 34 mm
Rs. 551,983
Seller
WatchesofMayfair.com
669
UK
TOP
Meistersinger Nr 3 40mm Date White Dial Cognac Velours Buckle...
Rs. 92,970
Seller
Montredo GmbH
2023
DE
TOP
Rolex Lady-Datejust Pearlmaster 29
Rs. 1,432,093
Seller
Chronometrie Stäuble AG
18
CH
Hamilton Khaki Field Pioneer
Rs. 45,000
Seller
Private Seller
IN
Bulova 96C133 Klassik Chronograph 42mm 3ATM
Rs. 15,692
Seller
Timeshop24.de Ltd.
6038
DE
Bulgari Lucea Tubogas 33mm Black Dial Steel Strap
Rs. 366,674
Seller
Fabel-Time GmbH
1350
DE
TAG Heuer Carrera Calibre 16 Automatic Chronograph CV2A1AC.FC6380
Rs. 235,933
Seller
Monaco Luxury Watch Dream
1218
MC
Frederique Constant Men's FC-350RMG5B6 Runabout GMT Auto...
Rs. 102,432
Seller
HarveyStore DE
954
DE
TOP
Corum Bubble
Rs. 245,413
Free shipping
Seller
Chronolux.com
13
UK
TOP
Cartier Ballon Bleu De Cartier
Rs. 503,093
Seller
WatchesofMayfair.com
669
UK
Casio Men's GMW-B5000GD-1ER G-Shock Full Metal Watch
Rs. 33,829
Seller
Helvetic Time AG - HarveyStore.com
2211
CH
TOP
Rolex Lady-Datejust Pearlmaster 29
Rs. 3,581,307
Seller
Chronometrie Stäuble AG
18
CH
Tissot PRC 200
Rs. 38,000
Seller
Private Seller
IN
Swatch Quartz Movement Rose Gold Dial Ladies Watch Sfe110gb
Rs. 6,328
Seller
Certified Watch Store
302
US
TOP
Omega Seamaster Planet Ocean Master 43,5 PyeongChang 2018 Limited
Rs. 430,547
Seller
Uhren2000 GmbH
429
DE
TOP
Piaget Dress Watch, White Gold, Collectors Condition, Rare
Rs. 250,742
Seller
Plus Ultra AG
12
CH
TOP
Eberhard & Co. Chrono 120 ÉME Aniversario Edicion Limitada
Rs. 686,036
Seller
CANTELI JOYEROS SL
43
ES
Straight from the manufacturer
Epos Emotion 3391 Blue Sky
Rs. 186,886
Seller
EPOS Uhren
TOP
Bulgari Bvlgari
Rs. 339,075
Seller
WatchesofMayfair.com
669
UK
Hublot Classic Fusion Quartz 33mm 581.NX.8970.LR.1104
Rs. 494,292
Free shipping
Seller
Prestige Time
362
US
TOP
Breguet Reine de Naples
Rs. 787,329
Seller
Chronometrie Stäuble AG
18
CH
Citizen BL8140-80L citizen ecodrive
Rs. 31,000
Seller
Private Seller
IN
Victorinox Swiss Army Original Quartz Movement Black Dial...
Rs. 4,922
Seller
Certified Watch Store
302
US
Straight from the manufacturer
Porsche Design MONOBLOC ACTUATOR Chronotimer Flyback - Limited...
Rs. 626,895
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
ロンジン [取り寄せ/新品] LONGINES ブルー クオーツ L4.512.4.97.6
Rs. 69,364
Seller
SWISSWATCH TRADING CO.,LTD
 
JP
TOP
Ulysse Nardin Marine Dive
Rs. 492,842
Seller
CANTELI JOYEROS SL
43
ES
Straight from the manufacturer
Epos Sportive 3433
Rs. 181,760
Seller
EPOS Uhren
TOP
Montblanc TimeWalker Manufacture Chronograph Limited Edition
Rs. 297,282
Seller
WatchesofMayfair.com
669
UK
Rolex GMT-Master II
Rs. 2,559,279
Seller
Ahead Of Time Sunny Isles LLC
27
US
TOP
Hublot Classic Fusion 45
Rs. 644,048
Seller
Chronometrie Stäuble AG
18
CH
Tissot Tradition
Rs. 26,000
Seller
Private Seller
IN
Zenith El Primero Sport
Rs. 224,736
Seller
AesseA Orologi e Creazioni srl
 
IT
Straight from the manufacturer
Porsche Design Chronotimer Series 1 Black & Gold
Rs. 548,040
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Bondness Forever (Craig Shelly) Morning Glory
Rs. 60,468
Seller
Craig Shelly
IN
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.