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B.R.M Skipper 6 Marlin edition
TOP
B.R.M Skipper 6 Marlin edition
Rs. 291,564
Free shipping
Seller
Solexport International
MU
Ulysse Nardin Perpetual Manufacture
TOP
Ulysse Nardin Perpetual Manufacture
Rs. 1,874,972
Seller
LUXE WARE (HK) LIMITED
56
HK
Hublot Big Bang Aero Skeleton Ref.:311.SX.1170.GR Edelsteinbesatz
TOP
Hublot Big Bang Aero Skeleton Ref.:311.SX.1170.GR Edelsteinbesatz
Rs. 1,453,762
Seller
Watchplanet
46
DE
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
Rs. 446,687
Seller
CANTELI JOYEROS SL
 
ES
Tudor Grantour Date
TOP
Tudor Grantour Date
Rs. 155,731
Seller
The Vintage Luxury
 
US
Van Cleef & Arpels Cadenas
TOP
Van Cleef & Arpels Cadenas
Rs. 24,530,124
Free shipping
Seller
Ye Olde Timekeepers, Inc.
14
US
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
TOP
H.Moser & Cie. Endeavour Small Seconds Fumé 18k Roségold Diamonds
Rs. 1,313,258
Seller
chronostars
8
AT
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
Rs. 4,215,096
Seller
WatchesofMayfair.com
415
UK
Raymond Weil Nabucco
TOP
Raymond Weil Nabucco
Rs. 161,889
Seller
Antonio Group
5
GI
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
Rs. 2,700,423
Seller
ZEGG & CERLATI
45
MC
Chopard Happy Sport
TOP
Chopard Happy Sport
Rs. 1,968,669
Seller
Heursel 1745
 
BE
Hublot Classic Fusion „Forbidden“ limitiert 78/250 Ref.:...
TOP
Hublot Classic Fusion „Forbidden“ limitiert 78/250 Ref.:...
Rs. 730,129
Seller
Watchplanet
46
DE
Baume & Mercier Capeland
Baume & Mercier Capeland
Rs. 100,000
Seller
Private Seller
IN
Louis Moinet Sideralis
Straight from the manufacturer
Louis Moinet Sideralis
Rs. 17,120,854
BrandBoutique Member
Louis Moinet
F.P.Journe Octa Calendrier Platinum LE NEW
TOP
F.P.Journe Octa Calendrier Platinum LE NEW
Rs. 3,411,061
Seller
Noblesse LP
72
UK
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
Rs. 6,953,163
Seller
TimeWorld
30
CH
Chanel J12∙XS White Ceramic & Steel
TOP
Chanel J12∙XS White Ceramic & Steel
Rs. 722,820
Seller
WatchesofMayfair.com
415
UK
Chopard L.U.C Pink Gold chrono One 22000ht
TOP
Chopard L.U.C Pink Gold chrono One 22000ht
Rs. 2,095,366
Seller
RIVIERAWATCH
88
FR
B.R.M R50 Gulf
TOP
B.R.M R50 Gulf
Rs. 1,941,056
Free shipping
Seller
Solexport International
MU
Cvstos Jetliner
TOP
Cvstos Jetliner
Rs. 1,016,248
Seller
VI Watch Guy
79
VI
Omega Speedmaster 50th Anniversary Moonwatch Limited, Ref....
Omega Speedmaster 50th Anniversary Moonwatch Limited, Ref....
Rs. 502,725
Free shipping
Seller
chronopark GmbH
 
DE
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
Rs. 1,745,143
Seller
Metals In Time
5
US
Louis Moinet Black Gold Derrick
Straight from the manufacturer
Louis Moinet Black Gold Derrick
Rs. 18,169,070
BrandBoutique Member
Louis Moinet
Rolex Day Date Olive Green 18 K Rose Gold 228235
TOP
Rolex Day Date Olive Green 18 K Rose Gold 228235
Rs. 2,195,762
Seller
Ultimate Watches AB
 
SE
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
Rs. 1,908,570
Seller
Trendpartners
20
NL
Blancpain L-Evolution Quantième Complet 8 Jours
TOP
Blancpain L-Evolution Quantième Complet 8 Jours
Rs. 2,161,151
Seller
WatchesofMayfair.com
415
UK
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
TOP
Roger Dubuis La Monegasque Moon Phase Perpetual Calendar Rose...
Rs. 2,428,350
Seller
RIVIERAWATCH
88
FR
B.R.M CT-48-AR
TOP
B.R.M CT-48-AR
Rs. 1,218,236
Free shipping
Seller
Solexport International
MU
Corum Admiral's Cup AC-One
TOP
Corum Admiral's Cup AC-One
Rs. 527,902
Seller
Kaloudis & Sons
23
GR
Omega Speedmaster Apollo 11 Pro von 2005, Limited Edition,...
Omega Speedmaster Apollo 11 Pro von 2005, Limited Edition,...
Rs. 730,129
Free shipping
Seller
chronopark GmbH
 
DE
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
Rs. 29,195
Seller
WatchNation Limited
70
UK
Louis Moinet 20-Second Tempograph
Straight from the manufacturer
Louis Moinet 20-Second Tempograph
Rs. 1,691,121
BrandBoutique Member
Louis Moinet
Patek Philippe 5131R Sealed  Never worn new
Patek Philippe 5131R Sealed Never worn new
Rs. 9,461,620
Seller
PatekMonger
 
US
Poljot Gorbatchov
TOP
Poljot Gorbatchov
Rs. 81,135
Seller
Classic Watch
18
DE
Blancpain Quantieme Perpetuel 8 Jours
TOP
Blancpain Quantieme Perpetuel 8 Jours
Rs. 3,031,784
Seller
WatchesofMayfair.com
415
UK
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
Richard Mille Tourbillon Split Second Chrono Airbus Corp Jets
Rs. 58,802,216
Seller
Raffi Boyadjian Watches Inc.
13
US
B.R.M R-46-TN-ABL
TOP
B.R.M R-46-TN-ABL
Rs. 1,461,883
Free shipping
Seller
Solexport International
MU
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Sinn 856 B-Uhr. Die Beobachtungsuhr. NEU
Rs. 129,133
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
195
DE
Omega Seamaster Aqua Terra 150m Co-Axial GMT Automatik, B&P
Omega Seamaster Aqua Terra 150m Co-Axial GMT Automatik, B&P
Rs. 551,455
Free shipping
Seller
chronopark GmbH
 
DE
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
Rs. 40,563
Seller
WatchNation Limited
70
UK
Louis Moinet Memoris 200th Anniversary
Straight from the manufacturer
Louis Moinet Memoris 200th Anniversary
Rs. 4,821,792
BrandBoutique Member
Louis Moinet
Patek Philippe 5370P Split Chronograph Sealed New Never Worn
Patek Philippe 5370P Split Chronograph Sealed New Never Worn
Rs. 17,171,088
Seller
PatekMonger
 
US
Sinn U200
TOP
Sinn U200
Rs. 158,371
Seller
Classic Watch
18
DE
Glashütte Original PanoMaticLunar
TOP
Glashütte Original PanoMaticLunar
Rs. 713,886
Seller
WatchesofMayfair.com
415
UK
Montblanc Bohème Perpetual Calendar, full set
TOP
Montblanc Bohème Perpetual Calendar, full set
Rs. 901,465
Seller
My Local Time
 
CH
B.R.M DDF-12-44-SQ-AJ
TOP
B.R.M DDF-12-44-SQ-AJ
Rs. 966,467
Free shipping
Seller
Solexport International
MU
Rolex GMT-Master II
Rolex GMT-Master II
Rs. 1,137,020
Seller
Favorite Watch
 
FR
Bulgari 42mm Octo JUMBO Solotempo, UNGETRAGEN, B&P, BPO P 41 G
Bulgari 42mm Octo JUMBO Solotempo, UNGETRAGEN, B&P, BPO P 41 G
Rs. 973,777
Free shipping
Seller
chronopark GmbH
 
DE
Hamilton Pan Europ
TOP
Hamilton Pan Europ
Rs. 64,119
Seller
WatchNation Limited
70
UK
Louis Moinet Tempograph Black
Straight from the manufacturer
Louis Moinet Tempograph Black
Rs. 3,354,290
BrandBoutique Member
Louis Moinet
Patek Philippe 5170R-010 Chronograph  NEW  (Open Cert.
Patek Philippe 5170R-010 Chronograph NEW (Open Cert.
Rs. 4,555,594
Seller
PatekMonger
 
US
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
Rs. 198,979
Seller
Classic Watch
18
DE
Blancpain Ultraplate
TOP
Blancpain Ultraplate
Rs. 487,294
Seller
WatchesofMayfair.com
415
UK
Ulysse Nardin Genghis Khan Minute Repeater
Ulysse Nardin Genghis Khan Minute Repeater
Rs. 42,051,640
Seller
Luxury Souq Dubai
 
AE
B.R.M V8-44-GULF
TOP
B.R.M V8-44-GULF
Rs. 560,389
Free shipping
Seller
Solexport International
MU
Richard Mille RM11-02 RED ROSE PINK GOLD GMT [NEW]
TOP
Richard Mille RM11-02 RED ROSE PINK GOLD GMT [NEW]
Rs. 12,321,241
Seller
Easetimehk
 
HK
Jaeger-LeCoultre 34mm  Master Ultra Thin Herrenuhr UNGETRAGEN...
Jaeger-LeCoultre 34mm Master Ultra Thin Herrenuhr UNGETRAGEN...
Rs. 275,321
Free shipping
Seller
chronopark GmbH
 
DE
Rolex Daytona
Rolex Daytona
Rs. 1,989,786
Seller
Favorite Watch
 
FR
Louis Moinet Memoris Red Eclipse
Straight from the manufacturer
Louis Moinet Memoris Red Eclipse
Rs. 7,686,914
BrandBoutique Member
Louis Moinet
Patek Philippe 5153G-010  Officers Case Calatrava
Patek Philippe 5153G-010 Officers Case Calatrava
Rs. 1,857,281
Seller
PatekMonger
 
US
Michael Kors Smartwatch Donna Michael Kors Mkt5012  Nuovo E...
Michael Kors Smartwatch Donna Michael Kors Mkt5012 Nuovo E...
Rs. 18,923
Seller
S.F. 10 DI SCARINCI FABRIZIO
 
IT
Franck Muller Round Double Mystery
TOP
Franck Muller Round Double Mystery
Rs. 4,495,291
Seller
WatchesofMayfair.com
415
UK
  • 30
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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