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Jaeger-LeCoultre Q2958102
TOP
Jaeger-LeCoultre Q2958102
Rs. 460,163
Free shipping
Seller
Deluxe ( Asia ) Ltd
20
HK
Breguet 3661BB12984DD00
TOP
Breguet 3661BB12984DD00
Rs. 1,656,586
Free shipping
Seller
Deluxe ( Asia ) Ltd
20
HK
Hublot Big Bang King  Min Repeater NEW 65% off
TOP
Hublot Big Bang King Min Repeater NEW 65% off
Rs. 9,764,428
Seller
Raffi Boyadjian Watches Inc.
8
US
Hublot Big Bang Meca-10 King Gold 45 mm
TOP
Hublot Big Bang Meca-10 King Gold 45 mm
Rs. 2,344,923
Seller
WatchesofMayfair.com
227
UK
Hublot AEROFUSION BLACK MAGIC
TOP
Hublot AEROFUSION BLACK MAGIC
Rs. 652,313
Seller
Artex AG
7
CH
Rolex Datejust Everose 36 NEW Ref. 116135G
TOP
Rolex Datejust Everose 36 NEW Ref. 116135G
Rs. 1,261,073
Seller
Steiner Maastricht
67
NL
Porsche Design Huawei Smartwatch - EU
Porsche Design Huawei Smartwatch - EU
Rs. 61,525
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Frederique Constant Slimline Gents Small Seconds
Frederique Constant Slimline Gents Small Seconds
Rs. 53,786
BrandBoutique Member
Frederique Constant SA
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
TOP
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
Rs. 2,613,430
Free shipping
Seller
Watch Hunter
 
US
Omega Speedmaster Moonwatch Co-Axial 2017
TOP
Omega Speedmaster Moonwatch Co-Axial 2017
Rs. 611,382
Seller
MASTROLORENZI S.A.S DI MATTIA MASTROLORENZI & CO.
48
IT
Hublot Big Bang Broderie Sugar Skull
TOP
Hublot Big Bang Broderie Sugar Skull
Rs. 640,290
Seller
Watch & Bullion
 
GI
Corum Bubble limited edition
TOP
Corum Bubble limited edition
Rs. 348,256
Seller
Kaloudis & Sons
14
GR
Hublot Big Bang Unico Magic Sapphire
TOP
Hublot Big Bang Unico Magic Sapphire
Rs. 3,314,622
Free shipping
Seller
WatchesofMayfair.com
227
UK
Roger Dubuis Excalibur Spider Pirelli - Automatic Skeleton
TOP
Roger Dubuis Excalibur Spider Pirelli - Automatic Skeleton
Rs. 3,201,452
Seller
Artex AG
7
CH
Maurice Lacroix AIKON AI1018-SS001-430-1
TOP
Maurice Lacroix AIKON AI1018-SS001-430-1
Rs. 66,713
Seller
WatchNation Limited
20
UK
Porsche Design Huawei Smartwatch -UK
Porsche Design Huawei Smartwatch -UK
Rs. 61,525
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
Rs. 2,882,785
Seller
ZEGG & CERLATI
20
MC
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
TOP
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
Rs. 947,368
Free shipping
Seller
Watch Hunter
 
US
Linde Werdelin SpidoSpeed Titanium
Linde Werdelin SpidoSpeed Titanium
Rs. 1,350,984
BrandBoutique Member
Linde Werdelin LTD
Ateliers deMonaco Tourbillon Oculus 1297
Ateliers deMonaco Tourbillon Oculus 1297
Rs. 4,527,326
BrandBoutique Member
Les Ateliers deMonaco SARL
Sinn 956 Klassik
TOP
Sinn 956 Klassik
Rs. 223,658
Seller
Classic Watch
 
DE
A. Lange & Söhne Datograph Up/Down
TOP
A. Lange & Söhne Datograph Up/Down
Rs. 4,520,362
Free shipping
Seller
WatchesofMayfair.com
227
UK
Roger Dubuis Excalibur
TOP
Roger Dubuis Excalibur
Rs. 2,809,437
Seller
Artex AG
7
CH
Louis Erard Heritage Moonphase 14910AA05
TOP
Louis Erard Heritage Moonphase 14910AA05
Rs. 57,058
Seller
WatchNation Limited
20
UK
Porsche Design Chronotimer Series 1 Deep Blue
Porsche Design Chronotimer Series 1 Deep Blue
Rs. 305,691
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
De Grisogono Instrumento Uno
TOP
De Grisogono Instrumento Uno
Rs. 7,700,324
Seller
ZEGG & CERLATI
20
MC
Chopard 18kt White Gold Internally Flawless Happy Diamond
TOP
Chopard 18kt White Gold Internally Flawless Happy Diamond
Rs. 3,266,788
Free shipping
Seller
Watch Hunter
 
US
Linde Werdelin SpidoSpeed Gold
Linde Werdelin SpidoSpeed Gold
Rs. 2,543,029
BrandBoutique Member
Linde Werdelin LTD
Cartier Calibre De (10898)
TOP
Cartier Calibre De (10898)
Rs. 587,956
Free shipping
Seller
Chronostore
106
US
Frederique Constant Slimline Moonphase Stars Manufacture
Frederique Constant Slimline Moonphase Stars Manufacture
Rs. 332,391
BrandBoutique Member
Frederique Constant SA
Hublot Big Bang Unico All Black Sapphire 45 mm
TOP
Hublot Big Bang Unico All Black Sapphire 45 mm
Rs. 3,900,466
Seller
WatchesofMayfair.com
227
UK
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
Rs. 1,079,593
Seller
Fernando Monge SA
84
ES
Roger Dubuis Special Edition Excalibur 45mm
TOP
Roger Dubuis Special Edition Excalibur 45mm
Rs. 1,663,889
Seller
Artex AG
7
CH
Porsche Design 1919 Datetimer Eternity Blue
Porsche Design 1919 Datetimer Eternity Blue
Rs. 251,518
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Rolex GMT Master II Black Bezel Steel Black Dial Mens 116710 NEW
TOP
Rolex GMT Master II Black Bezel Steel Black Dial Mens 116710 NEW
Rs. 561,561
Seller
Watch Noble
5
US
Franck Muller INFINITY FULL DIAMONDS PAVE
TOP
Franck Muller INFINITY FULL DIAMONDS PAVE
Rs. 13,984,408
Seller
ZEGG & CERLATI
20
MC
Linde Werdelin SpidoSpeed Anthracite DLC
Linde Werdelin SpidoSpeed Anthracite DLC
Rs. 953,636
BrandBoutique Member
Linde Werdelin LTD
Ulysse Nardin Classico Paul David Nardin
TOP
Ulysse Nardin Classico Paul David Nardin
Rs. 464,341
Free shipping
Seller
Sense of Time
13
LV
Maurice Lacroix Pontos Day Date
TOP
Maurice Lacroix Pontos Day Date
Rs. 97,437
Seller
WatchNation Limited
20
UK
Chopard Imperiale 36 mm
TOP
Chopard Imperiale 36 mm
Rs. 2,322,480
Free shipping
Seller
WatchesofMayfair.com
227
UK
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
Rs. 1,451,066
Seller
Fernando Monge SA
84
ES
Cartier La Dona (17418)
TOP
Cartier La Dona (17418)
Rs. 1,241,314
Seller
Chronostore
106
US
Porsche Design 1919 Datetimer All Black
Porsche Design 1919 Datetimer All Black
Rs. 274,735
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Roger Dubuis Excalibur
TOP
Roger Dubuis Excalibur
Rs. 1,413,145
Seller
Artex AG
7
CH
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
TOP
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
Rs. 766,163
Seller
ZEGG & CERLATI
20
MC
Linde Werdelin SpidoLite 3DTP Carbon
Linde Werdelin SpidoLite 3DTP Carbon
Rs. 1,509,923
BrandBoutique Member
Linde Werdelin LTD
Ulysse Nardin Jade Grand Feu Red
TOP
Ulysse Nardin Jade Grand Feu Red
Rs. 812,597
Free shipping
Seller
Sense of Time
13
LV
Louis Erard Excellence 61233AA22
TOP
Louis Erard Excellence 61233AA22
Rs. 157,918
Seller
WatchNation Limited
20
UK
A. Lange & Söhne Saxonia Automatic Jewelled
TOP
A. Lange & Söhne Saxonia Automatic Jewelled
Rs. 2,104,239
Free shipping
Seller
WatchesofMayfair.com
227
UK
Chopard Happy Sport Ladies MOP Dial Floating Diamond Watch...
TOP
Chopard Happy Sport Ladies MOP Dial Floating Diamond Watch...
Rs. 841,982
Seller
Inventory Adjusters
83
US
Girard Perregaux Neo Bridge
TOP
Girard Perregaux Neo Bridge
Price on request
Seller
Zironi Oscar Srl
39
IT
Porsche Design 1919 Datetimer Eternity Black Edition All Titanium
Porsche Design 1919 Datetimer Eternity Black Edition All Titanium
Rs. 251,518
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Frederique Constant Classics Business Timer
Frederique Constant Classics Business Timer
Rs. 77,390
BrandBoutique Member
Frederique Constant SA
Sinn Die Frankfurter Finanzplatzuhr 6099
TOP
Sinn Die Frankfurter Finanzplatzuhr 6099
Rs. 282,474
Seller
Classic Watch
 
DE
Linde Werdelin SpidoLite Titanium - Red
Linde Werdelin SpidoLite Titanium - Red
Rs. 794,696
BrandBoutique Member
Linde Werdelin LTD
Rolex 116621
TOP
Rolex 116621
Rs. 824,528
Seller
Watchsquare Company
MO
Casio GWG1000-1A3DR
Casio GWG1000-1A3DR
Rs. 24,399
Seller
Private Seller
IN
A. Lange & Söhne Zeitwerk
TOP
A. Lange & Söhne Zeitwerk
Rs. 3,874,153
Seller
WatchesofMayfair.com
227
UK
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
TOP
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
Rs. 4,116,152
Free shipping
Seller
Watch Hunter
 
US
Girard Perregaux Laureato 34 mm
TOP
Girard Perregaux Laureato 34 mm
Price on request
Seller
Zironi Oscar Srl
39
IT
Porsche Design Chronotimer Series 1 Tangerine
Porsche Design Chronotimer Series 1 Tangerine
Rs. 305,691
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Frederique Constant Manufacture Worldtimer Classic
Frederique Constant Manufacture Worldtimer Classic
Rs. 274,735
BrandBoutique Member
Frederique Constant SA

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.