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Rolex Yacht-Master II 116688 New Yellow gold 44mm Automatic
Promoted
Rolex Yacht-Master II
116688
Rs.4,258,935
+ Rs.6,266 for shipping
Audemars Piguet Royal Oak 15412BC.ZZ.1220BC.01 Very good White gold 41mm Automatic
Promoted
Audemars Piguet Royal Oak
15412BC 18K White Gold Open-Worked Dial
Rs.34,081,782
Free shipping
Eterna Heritage Pulsometer 8508.41 Very good Steel 37,5mm Automatic
Promoted
Eterna Heritage Pulsometer
Cambridge Airforce Pulsometer 8508.41 37,5mm Automatic - FULL SET
Rs.275,962
+ Rs.6,266 for shipping
Patek Philippe Nautilus 5726A-001 Unworn Steel 40.5mm Automatic
Promoted
Patek Philippe Nautilus
5726A Annual Calendar Moon Phases Stainless Steel Leather Strap
Rs.7,951,590
+ Rs.14,803 for shipping
Rolex Daytona 116503 Good Gold/Steel 40mm Automatic India, 400071
Rolex Daytona
116503
Rs.2,500,000
Excl. shipping
Private Seller
Rolex Datejust 41 126303 Steel Automatic
Promoted
Rolex Datejust 41
126303 Jubilee Steel & 18K Yellow Gold Champagne Diamond Dial
Rs.1,649,447
Free shipping
Swatch Moonswatch SO33G100 Very good Ceramic 42mm Quartz India, 122002
Swatch Moonswatch
SO33G100
Rs.29,000
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Chronograph 26331BC.GG.1224BC.01 Very good White gold 41mm Automatic
Promoted
Audemars Piguet Royal Oak Chronograph
Selfwinding Chronograph Frosted White Gold Purple Dial LIMITED EDITION OF 200
Rs.22,416,716
+ Rs.8,375 for shipping
Rado HyperChrome Captain Cook R32505313 Very good Steel 42mm Automatic India, Bhilai
Rado HyperChrome Captain Cook
R32505313
Rs.135,000
Excl. shipping
Private Seller
Rolex Datejust 36 16233 Unworn Gold/Steel 36mm Automatic India, Bangalore
Rolex Datejust 36
16233
Rs.735,255
Excl. shipping
Private Seller
Swatch Moonswatch SO33M101 Unworn Ceramic 42mm Quartz India, Delhi
Swatch Moonswatch
SO33M101
Rs.33,000
Excl. shipping
Private Seller
Swatch Moonswatch SO33L100 Unworn Ceramic 42mm Quartz India, Pune
Swatch Moonswatch
SO33L100
Rs.34,900
Excl. shipping
Private Seller
Swatch Moonswatch SO33T100 Unworn Ceramic 42mm Quartz India, Mysore
Swatch Moonswatch
SO33T100
Rs.60,000
Excl. shipping
Private Seller
Rolex Datejust 41 126334 Unworn White gold 41mm Automatic India, Ludhiana
Rolex Datejust 41
mint green 2022
Rs.1,235,000
Excl. shipping
Private Seller
Rolex 278341RBR Rose gold Automatic
Promoted
Rolex
Lady-Datejust 278341RBR Oyster Steel & 18K Rose Gold MOP Diamond Dial
Rs.1,818,630
Free shipping
IWC Pilot Chronograph IW377704 Very good Steel 43mm Automatic India, Roma
IWC Pilot Chronograph
43 IW377704
Rs.435,882
+ Rs.9,081 for shipping
Richard Mille RM72-01 New Rose gold 38.40mm Automatic
Promoted
Richard Mille
RM72-01 Automatic Winding Lifestyle Flyback Chronograph Black Ceramic
Rs.33,413,595
+ Rs.8,375 for shipping
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Pepsi New Unworn February 2023 126710BLRO
Rs.1,807,096
Free shipping
Rolex Lady-Datejust 6917 Very good Yellow gold 26mm Automatic
Promoted
Rolex Lady-Datejust
Date Datejust 26 Original Coral Stone Dial 18K Gold Gelbgold 750 Automatic president
Rs.1,633,651
+ Rs.27,243 for shipping
Rolex Daytona 116599 RBOW Very good White gold 40mm Automatic
Promoted
Rolex Daytona
Rainbow "Full Set" White Gold
Rs.35,280,466
+ Rs.15,339 for shipping
Rolex Datejust 36 126234 Very good Steel 36mm Automatic
Promoted
Rolex Datejust 36
mm Ref. 126234 Excellent Conditions Pink Jubilee Bracelet Full Set
Rs.1,262,243
+ Rs.20,795 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
Rs.144,931
Free shipping
Swatch Moonswatch SO33G100 Unworn Ceramic 42mm Quartz India, Mumbai
Swatch Moonswatch
SO33G100
Rs.48,000
Excl. shipping
Private Seller
Patek Philippe Gondolo 7099G-001 Unworn White gold 29mm Manual winding
Promoted
Patek Philippe Gondolo
7099G-001 18K White Gold Factory Diamond Dial
Rs.6,911,031
Free shipping
Rolex Oyster 6420 Good Steel 30mm Manual winding India, Mumbai
Rolex Oyster
Speed King Precision Manual Winding Original Dial Ref No. 6420
Rs.145,000
Free shipping
Rolex Daytona 116500LN Very good Steel 40mm Automatic
Promoted
Rolex Daytona
40mm - Stainless Steel - White Panda Index Dial - Ceramic Bezel (Ref# 116500LN)
Rs.2,664,628
+ Rs.8,375 for shipping
Rolex GMT-Master II 126710BLRO Very good Steel 40mm Automatic
Promoted
Rolex GMT-Master II
126710BLRO "Pepsi" Mens Watch Box Papers
Rs.1,776,334
+ Rs.8,459 for shipping
Swatch Moonswatch SO33C100 Unworn Ceramic 42mm Quartz India, Mumbai
Swatch Moonswatch
SO33C100
Rs.35,000
Excl. shipping
Private Seller
Rolex Datejust 16019 Very good White gold 36mm Automatic
Promoted
Rolex Datejust
16019 rare 18K Gold Weissgold White Herrenuhr Automatic Automatik blue Jubilée
Rs.5,447,623
+ Rs.27,243 for shipping
Rolex Daytona 116595RBOW Very good Rose gold 40mm Automatic
Promoted
Rolex Daytona
Rainbow "Full Set"
Rs.43,461,444
+ Rs.15,339 for shipping

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Rado Diastar 153.0283.3N Unworn Ceramic Manual winding India, Hoshiarpur
Rado Diastar
153.0283.3N
Rs.33,837
Excl. shipping
Private Seller
Omega Genève 136.0049 Very good Gold/Steel 35mm Manual winding
Promoted
Omega Genève
Vintage Black dial Data Serviced Warranty like New 1972
Rs.123,500
+ Rs.2,683 for shipping
Rolex Datejust 36 126234 Steel Automatic
Promoted
Rolex Datejust 36
126234 Oyster Steel Blue Diamond Dial
Rs.1,311,082
Free shipping
Rolex Oyster Perpetual Date 1500 Good Steel 34mm Automatic India, Mumbai
Rolex Oyster Perpetual Date
Superlative Chronometer Officially Certified Ref No. 1500
Rs.250,000
Free shipping
Rolex Daytona 116519LN New Steel 40mm Automatic
Promoted
Rolex Daytona
White Gold Daytona 40 Watch - Meteroite and Black Index Dial - Black Oysterflex 116519LN
Rs.8,289,955
+ Rs.8,375 for shipping
Rolex Submariner Date 1680 Very good 40mm Automatic
Promoted
Rolex Submariner Date
1680 Blue Nipple Dial Mens Watch
Rs.4,229,484
+ Rs.8,459 for shipping
Jaeger-LeCoultre Master Compressor Extreme W-Alarm Q177847T Very good Titanium Automatic
Promoted
Jaeger-LeCoultre Master Compressor Extreme W-Alarm
World Alarm Tides of Time Q177847T
Rs.841,684
+ Rs.8,375 for shipping
Swatch Moonswatch SO33R100 Unworn Ceramic 42mm Quartz India, gurgaon
Swatch Moonswatch
SO33R100
Rs.35,000
Excl. shipping
Private Seller
Rolex Daytona 116506 Very good Platinum 40mm Automatic
Promoted
Rolex Daytona
Platinum Daytona "Box & Papers"
Rs.9,152,469
+ Rs.15,339 for shipping
Vacheron Constantin Patrimony 82172/000G-9383 Unworn White gold 38mm Manual winding India, Bangalore
Vacheron Constantin Patrimony
82172/000G-9383
Rs.1,945,602
Excl. shipping
Private Seller
Omega Seamaster 168.022 Very good Steel 36.5mm Manual winding
Promoted
Omega Seamaster
CHRONOMETER Officially Certified AUTOMATIC OVERSIZE XL Serviced DATA 1968
Rs.180,710
+ Rs.2,683 for shipping
Rolex Datejust 36 126233 Steel Automatic
Promoted
Rolex Datejust 36
126233 Oyster Steel & 18K Yellow Gold Black Diamond Dial
Rs.1,522,560
Free shipping
Rolex Oysterdate Precision 6694 Good Steel 35mm Manual winding India, Mumbai
Rolex Oysterdate Precision
Oyster Date Precision Ref No. 6694 Manual Winding Original Black Color Dial
Rs.220,000
Free shipping
Rolex Datejust 36 126231 Very good Gold/Steel 36mm Automatic India, New Delhi
Rolex Datejust 36
126231
Rs.1,650,000
Excl. shipping
Private Seller
Rolex Submariner (No Date) 124060 New Steel 41mm Automatic
Promoted
Rolex Submariner (No Date)
Black Dial No Date 124060
Rs.1,099,688
+ Rs.8,375 for shipping
Rado Diastar 160.0281.3N Fair Ceramic Manual winding India, Hoshiarpur
Rado Diastar
160.0281.3N
Rs.20,000
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Selfwinding 15305OR.OO.D088CR.01 Very good Rose gold 39mm Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
15305OR Openworked Dial Mens Watch With Archives
Rs.13,534,536
+ Rs.8,036 for shipping
Patek Philippe Nautilus 5712/1A-001 Very good Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
5712/1A " Tiffany & Co"
Rs.20,447,331
+ Rs.15,339 for shipping
Maurice Lacroix Fiaba FA1003-SD502-170-1 New Steel 28mm Quartz
Promoted
Maurice Lacroix Fiaba
Diamonds Round Date Ø 28 mm Damen-Armbanduhr besetzt mit 71 echten Diamanten 0,32 ct
Rs.81,092
Free shipping
Omega Speedmaster Professional Moonwatch Moonphase TA 345.0810 Good Titanium 43mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch Moonphase
Teutonic Mondphasen Chronograph Titan / 18Karat Gelbgold
Rs.749,173
+ Rs.15,892 for shipping
Frederique Constant Vintage Rally FC-397HDGR5B6 Unworn Steel 42mm Automatic India, Bangalore
Frederique Constant Vintage Rally
FC-397HDGR5B6
Rs.186,101
Excl. shipping
Private Seller
Rolex Datejust 41 126333 Steel Automatic
Promoted
Rolex Datejust 41
126333 Oyster Steel & 18K Yellow Gold Champagne Diamond Dial
Rs.1,691,743
Free shipping
Rolex Oyster Perpetual Date 1500 Good Steel 34mm Automatic India, Mumbai
Rolex Oyster Perpetual Date
Superlative Chronometer Officially Certified Ref No. 1500
Rs.250,000
Free shipping
Tissot T-Touch Expert Solar T0914204720700 Very good Titanium 45mm Automatic India, chandigarh
Tissot T-Touch Expert Solar
NBA Special Edition
Rs.46,000
Excl. shipping
Private Seller
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding India, New Delhi
Omega Speedmaster Professional Moonwatch
311.30.42.30.01.005
Rs.500,000
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Offshore Chronograph 26238ST.OO.2000ST.01 New Steel 42mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Chronograph
42mm Chronograph 26238ST.OO.2000ST.01 Beast
Rs.4,652,526
+ Rs.8,375 for shipping
Audemars Piguet Royal Oak Offshore Chronograph 26470OR.OO.A125CR.01 Very good Rose gold 42mm Automatic India, 110048
Audemars Piguet Royal Oak Offshore Chronograph
26470OR.OO.A125CR.01
Rs.4,870,000
Excl. shipping
Private Seller
Tissot T-Touch II T047.420.17.051.00 Good Steel 43mm Quartz India, Pune
Tissot T-Touch II
T047.420.17.051.00
Rs.30,000
Excl. shipping
Private Seller
Rolex Submariner Date 126610LN Unworn Steel 41mm Automatic India, New Delhi
Rolex Submariner Date
126610LN
Rs.1,183,933
Excl. shipping
Private Seller
Baume & Mercier Riviera MOA10620 Very good 42mm Automatic India, New Delhi
Baume & Mercier Riviera
MOA10620 Riviera Watch for Men
Rs.160,639
Excl. shipping
Private Seller
H.Moser & Cie. 3200-1207 Very good Steel 42.8mm Automatic India, mysore
H.Moser & Cie.
pioneer
Rs.1,000,000
Excl. shipping
Private Seller
Rolex Oyster Perpetual 41 124300 Unworn Steel 41mm Automatic India, South west
Rolex Oyster Perpetual 41
green 41mm
Rs.1,050,000
Excl. shipping
Private Seller
Rolex Datejust 41 126331 Unworn Steel 41mm Automatic
Promoted
Rolex Datejust 41
126331 Oyster Steel & 18K Rose Gold Slate Grey Roman Dial
Rs.1,531,019
Free shipping

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.