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Patek Philippe World Time 5231J-001 New Yellow gold 38.5mm Automatic
TOP
Patek Philippe World Time
Price on request
Verified Dealer
SG
Breitling Chronomat 44 AB011012 Very good Steel 44mm Automatic
TOP
Breitling Chronomat 44 Carbon Dial 500M Stainless Steel
Rs. 338,935
Verified Dealer
575
JP
IWC Da Vinci Perpetual Calendar IW3754 Very good Yellow gold 41.5mm Automatic
TOP
IWC Da Vinci Perpetual Calendar Chronograph 3754-003
Rs. 1,284,034
Free shipping
Verified Dealer
423
US
Rolex Explorer 114270 Good Steel 36mm Automatic
TOP
Rolex Rehaut Engraved Explorer Ⅰ 114270 Black Dial Automatic
Rs. 515,463
Verified Dealer
118
JP
Hublot Spirit of Big Bang 641.NX.0173.LR.1104 Titanium 42mm Chronograph
TOP
Hublot 641.NX.0173.LR.1104 Spirit of Big Bang 42 Diamond-Set -...
Rs. 1,640,432
Free shipping
Verified Dealer
203
UK
TAG Heuer Connected SBF8A8001 Very good Titanium 45mm Automatic India, Aquem, Margao
TAG Heuer connected
Rs. 69,000
Private Seller
IN
Rolex Oyster Perpetual 39 114300 Very good Steel 39mm Automatic India, Pune
Rolex Oyster Perpetual 39
Rs. 406,692
Private Seller
IN
Rolex Datejust 116233 Very good Gold/Steel 36mm Automatic India, delhi
Rolex Datejust
Rs. 723,916
Private Seller
IN
Tissot PRC 200 T0554271105700 Unworn Steel 44mm Automatic India, Chalakudy
Tissot PRC 200
Rs. 43,000
Private Seller
IN
Omega Seamaster Diver 300 M 210.22.42.20.01.002 Unworn Gold/Steel 42mm Automatic India, Mumbai
Omega Seamaster Diver 300 M
Rs. 420,000
Private Seller
IN
Jaeger-LeCoultre Grande Reverso 240.8.14 Very good Steel 29mm Manual winding India, Kolkata
Jaeger-LeCoultre Grande Reverso Reserve
Rs. 417,160
Private Seller
IN
TAG Heuer Carrera Calibre 16 CV2010 Very good Steel 41mm Automatic India, delhi
TAG Heuer Carrera Calibre 16
Rs. 140,000
Private Seller
IN
Tissot T-Race T0484172705706 Very good Steel Quartz India, Pune
Tissot T-Race
Rs. 40,388
Private Seller
IN
Rolex Datejust 116234 Very good Steel 36mm Automatic India, Navi Mumbai
Rolex Datejust
Rs. 500,000
Private Seller
IN
TAG Heuer Carrera Calibre 16 CV2010 Good Steel 41mm Automatic India, 400071
TAG Heuer Carrera Calibre 16
Rs. 125,000
Private Seller
IN
Omega Constellation Quartz 123.10.35.60.01.001 Unworn Steel 35mm Quartz India, Mohali
Omega Constellation Quartz
Rs. 146,049
Private Seller
IN
Tissot PRC 200 T0554171104700 Very good Steel 42mm Quartz India, 208025
Tissot PRC 200
Rs. 27,000
Private Seller
IN
Tissot Couturier T035.627.11.051.00 Good Steel 43mm Automatic India, Pune
Tissot Couturier
Rs. 28,000
Private Seller
IN
TAG Heuer Monaco CW2111.FC6171 Unworn Steel 38mm Automatic India, Bahadurgarh
TAG Heuer Monaco Chronograph
Rs. 268,800
Private Seller
IN
Omega Constellation Day-Date 396.1080 Very good Steel Quartz India, Chennai
Omega Constellation Day-Date
Rs. 65,000
Private Seller
IN
Rolex Oyster Precision 6694 Good Steel 34mm Manual winding India, Mumbai
Rolex Oyster Precision Vintage Rolex Oyster date Precision...
Rs. 223,404
Private Seller
IN
Oris Divers Sixty Five 01 733 7707 4355-07 8 20 17 Very good Steel 40mm Automatic India, Navi Mumbai
Oris Divers Sixty Five
Rs. 130,000
Private Seller
IN
Maurice Lacroix Pontos Day Date 09329 Very good Gold/Steel 37mm Automatic India, delhi
Maurice Lacroix Pontos guilloche dial day date from the house...
Rs. 52,000
Private Seller
IN
Baume & Mercier Clifton M0A10058 Very good Red gold 39mm Automatic India, Mohali
Baume & Mercier Clifton
Rs. 285,000
Private Seller
IN
Tissot T-Wave T112.210.11.031.00 Unworn Steel 30mm Quartz India, Bangalore
Tissot T-Wave
Rs. 20,209
Private Seller
IN
Rado Ceramica 160.0453.3 Very good Ceramic Quartz India, Noida
Rado Ceramica Excellent Condition
Rs. 48,152
Private Seller
IN
Audemars Piguet Royal Oak Offshore Chronograph 26020ST Very good Steel Automatic India, New Delhi
Audemars Piguet Royal Oak Offshore Chronograph
Rs. 2,700,000
Private Seller
IN
Breitling Avenger Seawolf A17330 Very good Steel 45mm Automatic India, Mumbai
Breitling Avenger Seawolf
Rs. 225,000
Private Seller
IN
TAG Heuer Carrera Calibre 1887 CAR2A11.BA0799 Very good Steel 43mm Automatic India, shahabad markanda
TAG Heuer Carrera Calibre 1887
Rs. 227,000
Private Seller
IN
Tissot PRS 200 T067.417.11.031.00 Very good Steel 42mm Quartz India, Thane (West)
Tissot PRS 200
Rs. 20,197
Private Seller
IN
Tissot PR516 Very good Steel Automatic India, Thodupuzha
Tissot PR 516 GL VINTAGE
Rs. 35,000
Private Seller
IN
Omega Seamaster 166.022 Good Steel Automatic India, DELHI
Omega Seamaster Cosmic
Rs. 85,000
Private Seller
IN
Rado True R27056152 Unworn Ceramic 40mm Automatic India, AHMEDABAD
Rado True
Rs. 111,195
Private Seller
IN
Omega Globemaster 130.53.39.21.02.001 Good Rose gold 39mm Automatic India, Madurai
Omega Globemaster
Rs. 200,000
Private Seller
IN
Tissot V8 T106.417.36.031.00 Unworn Quartz India, Akberbagh
Tissot V8
Rs. 33,200
Private Seller
IN
Breitling Chronomat Evolution A1335611 Very good Steel 44mm Automatic India, New Delhi
Breitling Chronomat Evolution
Rs. 297,599
Private Seller
IN
Omega Constellation Quartz 123.10.35.60.02.001 Very good Steel 35mm Quartz India, New Delhi
Omega Constellation Quartz
Rs. 120,228
Private Seller
IN
TAG Heuer Carrera Calibre 1887 CAR2110.FC6266 Very good Steel Automatic India, Greater Mumbai
TAG Heuer Carrera Calibre 1887
Rs. 135,000
Private Seller
IN
Oris Aquis Small Second 01 743 7733 4135-07 4 24 65EB Very good Steel 45.5mm Automatic India, Bengaluru
Oris Aquis Small Second
Rs. 105,000
Private Seller
IN
TAG Heuer Aquaracer 300M WAY1110.BA0928 Good Steel 41mm Automatic India, Jaipur
TAG Heuer Aquaracer 300M
Rs. 94,309
Private Seller
IN
Tissot PR 100 PR100 Unworn Steel 41mm Quartz India, Mohali
Tissot PR 100
Rs. 20,500
Private Seller
IN
TAG Heuer Aquaracer 300M WAF1120 Fair Gold/Steel 39mm Quartz India, Rudrapur
TAG Heuer Aquaracer 300M
Rs. 81,874
Private Seller
IN
Tissot T077.417.11.051.01 Good Steel 40mm Quartz India, bangalore
Tissot PRX
Rs. 24,999
Private Seller
IN
Oris Divers Sixty Five 01 733 7720 4051-07 5 21 02 Unworn Steel 42mm Automatic India, Hyderabad
Oris Divers Sixty Five
Rs. 115,000
Private Seller
IN
Patek Philippe Perpetual Calendar 5320G-001 New White gold 40mm Automatic
TOP
Patek Philippe Perpetual Calendar
Rs. 5,068,800
Verified Dealer
18
CY
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster 29
Rs. 4,346,769
Verified Dealer
53
CH
Chopard Mille Miglia 161268-5003 Very good Rose gold 44mm Automatic
TOP
Chopard Mille Miglia GT XL Chrono "Full Set" w/warranty
Rs. 871,063
Verified Dealer
504
ES
Tudor Black Bay 79230G Unworn Steel 41mm Automatic
TOP
Tudor Black Bay Harrods
Rs. 434,232
Verified Dealer
100
UK
Oris Aquis 01 743 7734 4187-Set New Steel 43mm Automatic
TOP
Oris Aquis Hangang (Limited Edition)
Rs. 188,220
Free shipping
Verified Dealer
531
LV
Rolex Oyster Precision 6694 Very good Steel 34mm Manual winding
TOP
Rolex Oysterdate Precision 6694 Champagne 1974
Rs. 253,878
Free shipping
Verified Dealer
116
DE
Vacheron Constantin 7811 Very good Yellow gold 33mm Manual winding
TOP
Vacheron Constantin Patrimony Superflat 18K Gold Gelbgold...
Rs. 349,301
Verified Dealer
588
DE
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
Rs. 1,973,615
Verified Dealer
666
US
Rolex Datejust 69068 Very good Yellow gold 26mm Automatic
TOP
Rolex Datejust 26 mm gold 750 rare ref. 69068 serviced
Rs. 674,089
Verified Dealer
113
IT
Frederique Constant Manufacture FC-760DG4H9 New Rose gold 42mm Automatic
TOP
Frederique Constant Manufacture Flyback Chronograph rose gold...
Rs. 820,288
Free shipping
Verified Dealer
42
FR
Hublot Classic Fusion Ultra-Thin 545.NX.1270.LR New Titanium 42mm Manual winding
TOP
Hublot Classic Fusion 42 ultra-thin
Rs. 579,461
Verified Dealer
53
CH
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
Rs. 1,041,783
Verified Dealer
763
US
Rolex GMT-Master II 116710LN Very good Steel 40mm Automatic
Rolex GMT-Master II Automatik Edelstahl Herrenuhr Oyster Ref....
Rs. 851,804

Sold by Chrono24

DE
Oris Aquis Date 01 733 7730 4175-Set New Steel 43.5mm Automatic
TOP
Oris Aquis Lake Baikal (Limited Edition)
Rs. 170,711
Free shipping
Verified Dealer
531
LV
Omega 2400-1 Very good Steel 35mm Manual winding
TOP
Omega Suverän Two Tone 2400-1 1943
Rs. 192,597
Free shipping
Verified Dealer
116
DE
Rolex Daytona 116519 Very good White gold 40mm Automatic
TOP
Rolex Daytona White gold Sodalite diamond dial from 2002 K serial
Rs. 2,162,338
Verified Dealer
162
BE
Tissot Tissot Fair Steel 34mm Automatic India, Mumbai
Tissot Visodate Seastar Vintage
Rs. 26,073
Verified Dealer
 
IN
Zenith El Primero Chronomaster 01.0240.410 Very good Steel 40mm Automatic
TOP
Zenith El Primero Chronomaster Moonphases Triple Calendar -...
Rs. 363,308
Free shipping
Verified Dealer
756
NL
Tissot Seastar 1000 T120.407.11.051.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
Rs. 46,836
Verified Dealer
198
ES
Hublot Big Bang Tutti Frutti 341.SL.5190.LR.1901 New Steel 41mm Automatic
TOP
Hublot Big Bang Tutti Frutti 41
Rs. 1,501,567
Verified Dealer
53
CH

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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