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Jaquet-Droz Grande Seconde J008033200 Unworn Red gold 43mm Automatic
TOP
Jaquet-Droz Grande Seconde Deadbeat - Unworn
Rs. 1,917,707
Free shipping
Verified Dealer
45
AU
Girard Perregaux Bridges 99820-52-000-BA6A New Rose gold 45mm Manual winding
TOP
Girard Perregaux TOURBILLON GOLD BRIDGES MINUTE REPEATER
Rs. 20,519,380
Verified Dealer
116
MC
Rolex Datejust 126303 Unworn Gold/Steel 41mm Automatic
TOP
Rolex WITH DIAMONDS - DIAMONDS EVERYWHERE
Rs. 2,437,484
Free shipping
Verified Dealer
556
US
Breguet Classique 5707ba/12/9v6 Good Yellow gold 39mm Automatic
TOP
Breguet Classique
Price on request
Verified Dealer
 
SG
Breitling Colt Chronograph Automatic A13388 Very good Steel 44mm Automatic
Breitling Colt Chronograph 44MM Automatik Black Dial Like New...
Rs. 196,644
Verified Dealer
1312
DE
IWC Pilot Worldtimer IW326201 Good Steel 45mm Automatic
IWC パイロットウォッチ ワールドタイマー IW326201
Rs. 325,897
Free shipping
Verified Dealer
1107
JP
Frederique Constant Classics Fc235x3t25/6 New Steel 30mm Quartz
Frederique Constant Classics
Rs. 37,191
Free shipping
Verified Dealer
 
IT
Rolex Day-Date 36 118348 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date 36
Rs. 2,575,064
Verified Dealer
48
CH
Rolex Daytona 116599 RBOW Very good White gold 40mm Automatic
TOP
Rolex Rainbow Daytona White Gold
Rs. 19,424,306
Free shipping
Verified Dealer
46
US
Rolex Chronograph 6238 Very good Yellow gold 37mm Manual winding
TOP
Rolex Pre Daytona 6238 14k gold w certificate
Rs. 9,404,716
Verified Dealer
9
MC
Rolex Datejust Turn-O-Graph 116264 Very good Steel 36mm Automatic
Rolex Datejust Turnograph 36mm Red Hand Steel Mens Watch 116264
Rs. 501,985
Free shipping
Verified Dealer
610
US
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.01 New Steel 37.00mm Automatic
Audemars Piguet Royal Oak Silver Dial Men's Watch - 15450ST.OO...
Rs. 2,071,088
Free shipping
Verified Dealer
2570
US
Rolex Datejust 16013 Very good Gold/Steel 36mm Automatic India, Punjab
Rolex Datejust
Rs. 304,695
Private Seller
IN
Rolex Datejust 16014 Fair Steel 36mm Automatic
Rolex デイトジャスト 16014
Rs. 297,558
Free shipping
Verified Dealer
1107
JP
Vacheron Constantin Overseas Chronograph 49150/B01A-9095 Unworn Steel 42mm Automatic
TOP
Vacheron Constantin Overseas Chronograph ungetragen NOS Full...
Rs. 1,776,636
Verified Dealer
155
DE
Tudor Black Bay Bronze 79250BM New Bronze 43mm Automatic
TOP
Tudor Black Bay Bronze 43
Rs. 283,704
Verified Dealer
48
CH
Rolex Daytona 116500LN New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona Steel Black Dial 116500LN NEW 2019
Rs. 1,751,920
Free shipping
Verified Dealer
46
US
Rolex Chronograph 6238 Very good Steel 36mm Manual winding
TOP
Rolex Pre Daytona 6238 from 1964
Rs. 3,590,892
Verified Dealer
9
MC
Audemars Piguet Royal Oak Offshore Chronograph 25940SK.OO.D002CA.01 Very good Steel 42mm Automatic
TOP
Audemars Piguet Royal Oak Offshore Chronograph
Rs. 1,066,052
Verified Dealer
56
US
Vacheron Constantin Overseas Chronograph 5500V/110A-B075 New Steel 42.5mm Automatic
TOP
Vacheron Constantin Overseas Chronograph
Rs. 1,816,820
Verified Dealer
116
MC
Tissot Heritage Visodate T019.430.36.031.01 New Steel 40mm Automatic
Tissot Heritage Visodate Automatic Automatic White Dial Men's...
Rs. 32,688
Verified Dealer
836
JP
Jaeger-LeCoultre Grande Reverso 240.8.14 Unworn Steel 29mm Manual winding India, Kolkata
Jaeger-LeCoultre Grande Reverso Reserve
Rs. 479,895
Private Seller
IN
Rolex Explorer 1016 Fair Steel 36mm Automatic
Rolex エクスプローラー 1016
Rs. 1,473,620
Free shipping
Verified Dealer
1107
JP
Patek Philippe Nautilus 3800 Unworn Yellow gold 37mm Automatic
TOP
Patek Philippe early NAUTILUS 3800 J | Jeans blue Dial | 1983...
Rs. 4,103,876
Verified Dealer
30
DE
Hublot Classic Fusion Ultra-Thin 545.NX.1270.LR New Titanium 42mm Manual winding
TOP
Hublot Classic Fusion 42 ultra-thin
Rs. 603,222
Verified Dealer
48
CH
Rolex GMT-Master II 126719BLRO Unworn White gold 40mm Automatic
TOP
Rolex GMT-Master II Meteorite Dial Watch 126719BLRO
Rs. 4,037,132
Free shipping
Verified Dealer
46
US
Audemars Piguet Royal Oak Double Balance Wheel Openworked 15407OR.OO.1220OR.01 Very good Rose gold 41mm Automatic
Audemars Piguet Royal Oak Double Balance Wheel Openworked
Rs. 9,874,951
Verified Dealer
 
DE
IWC Big Pilot IW502617 Very good Rose gold 46mm Automatic
TOP
IWC Big Pilot Perpetual Calendar Saint Exupery 46mm 18K Rose...
Rs. 2,018,147
Verified Dealer
583
US
Patek Philippe Calatrava 2591 Very good Yellow gold 35mm Manual winding
TOP
Patek Philippe Calatrava 2591 Dress Cal. 23-300 1958
Rs. 683,979
Free shipping
Verified Dealer
99
DE
Omega Speedmaster 175.0083 Very good Steel 39mm Automatic India, new delhi
Omega Speedmaster
Rs. 115,000
Private Seller
IN
H.Moser & Cie. Endeavour 1343-0100 Very good Rose gold 40.8mm Manual winding
TOP
H.Moser & Cie. & Cie Endeavour Centre Seconds 1343-0100
Rs. 760,976
Free shipping
Verified Dealer
1028
US
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Very good Steel 42mm Manual winding
TOP
Omega Speedmaster Moonwatch fullset 2018
Rs. 358,234
Verified Dealer
314
DE
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon 39
Rs. 5,633,430
Verified Dealer
48
CH
Rolex Sea-Dweller 126600 New Steel 43mm Automatic
TOP
Rolex Sea-Dweller Black Dial 126600 NEW 2020
Rs. 1,104,443
Free shipping
Verified Dealer
46
US
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona Ref 116520 Black Dial NOS 2007 FULL STICKERS
Rs. 2,007,479
Free shipping
Verified Dealer
110
IT
Rado D-Star R15943162 New Ceramic 46mm Quartz
Rado D-Star Men's Watch
Rs. 54,769
Free shipping
Verified Dealer
670
US
TAG Heuer Carrera Calibre HEUER 01 CAR2A5A.FT6044 New Titanium 45,5mm Automatic
TOP
TAG Heuer Carrera Chronograph Skeleton
Rs. 680,559
Verified Dealer
1584
ES
Omega Seamaster 2849 Very good Steel 34mm Automatic
TOP
Omega Seamaster Calendar Cal. 503 1960
Rs. 170,995
Free shipping
Verified Dealer
99
DE
Rolex Oyster Perpetual 39 114300 Very good Steel 39mm Automatic India, Pune
Rolex Oyster Perpetual 39
Rs. 406,692
Private Seller
IN
Jaeger-LeCoultre AMVOX Q192T470 Very good Titanium 44mm Automatic
TOP
Jaeger-LeCoultre AMVOX2 Chronograph Q192T470
Rs. 643,668
Free shipping
Verified Dealer
1028
US
Vacheron Constantin Quai de l'Ile 85050/000R-I022I Very good Rose gold 41mm Automatic
TOP
Vacheron Constantin Quai De L’lle 85050 Day-Date Power Reserve...
Rs. 2,560,648
Verified Dealer
260
IT
Breitling Transocean Chronograph Unitime RB0510U4/BB63 New Rose gold 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime 45
Rs. 1,287,330
Verified Dealer
48
CH
Rolex Yacht-Master 42 226659 New White gold 42mm Automatic
TOP
Rolex Yacht-Master White Gold 226659 NEW 2019
Rs. 2,361,310
Free shipping
Verified Dealer
46
US
Rolex Submariner Date 16610LV Unworn Steel 40mm Automatic
TOP
Rolex Submariner Date Ghiera Verde NOS 2005 FULL STICKERS
Rs. 1,921,982
Free shipping
Verified Dealer
110
IT
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
Rs. 363,364
Free shipping
Verified Dealer
500
LV
Eterna Kontiki 1291.78.49.1422 New Bronze 44mm Automatic
TOP
Eterna Kontiki Bronze Ltd. Edition of 300 Manufacture
Rs. 232,980
Verified Dealer
1584
ES
Jaeger-LeCoultre Reverso Lady 260.5.86 Very good Gold/Steel Manual winding
Jaeger-LeCoultre Montre Reverso Lady en or et acier Vers 2000
Rs. 314,630
Verified Dealer
74
FR
TAG Heuer Monaco CW2111.FC6171 Unworn Steel 38mm Automatic India, Bahadurgarh
TAG Heuer Monaco Chronograph
Rs. 268,800
Private Seller
IN
Tudor Prince Oysterdate 7996 Very good Steel 34mm Automatic
TOP
Tudor Prince Oysterdate Ranger
Rs. 568,749
Verified Dealer
223
UK
Rolex Datejust 16233 Very good Gold/Steel 36mm Automatic
TOP
Rolex Unpolished 1991 18K/SS Datejust Factory Champagne...
Rs. 426,192
Free shipping
Verified Dealer
416
US
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion 45 ultra-thin
Rs. 603,222
Verified Dealer
48
CH
Rolex Daytona 116515 Very good Rose gold 40mm Automatic
TOP
Rolex Daytona Rose Gold 40mm Chocolate Dial 116515
Rs. 2,018,604
Free shipping
Verified Dealer
46
US
Rolex Sea-Dweller 4000 16600 Unworn Steel 40mm Automatic
TOP
Rolex Sea-Dweller 4000 Ref 16600 NOS 2008 FULL STICKERS
Rs. 1,246,552
Free shipping
Verified Dealer
110
IT
Rolex Datejust II 116334 New
Rolex Datejust II Black/Steel Ø41 mm - 116334
Rs. 654,117
Verified Dealer
836
JP
Tissot Seastar 1000 T120.407.17.041.00 New Steel 43mm Automatic
TOP
Tissot Seastar 1000 Automático Powermatic 80
Rs. 44,031
Verified Dealer
176
ES
IWC Portuguese Automatic IW500104 Very good Platinum 42mm Automatic
TOP
IWC Portugieser 7 Days ( Limited Edition ) Platinum
Rs. 1,838,194
Verified Dealer
40
NL
TAG Heuer Carrera Calibre 1887 CAR2110.FC6266 Very good Steel Automatic India, Greater Mumbai
TAG Heuer Carrera Calibre 1887
Rs. 135,000
Private Seller
IN
Rolex Explorer II 16570 Very good Steel 40mm Automatic
TOP
Rolex Explorer II Chicchi di Mais (corn grains) Dial
Rs. 697,299
Verified Dealer
223
UK
Jaeger-LeCoultre Polaris Q9022450 New Rose gold 42mm
TOP
Jaeger-LeCoultre Polaris Chronograph Rose Gold "New 2020"
Rs. 1,812,545
Verified Dealer
466
ES
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples
Rs. 868,817
Verified Dealer
48
CH
Rolex Yacht-Master II 116681 Very good Gold/Steel 44mm Automatic
TOP
Rolex Yacht-Master II 44mm Two Toned 116681
Rs. 1,485,312
Free shipping
Verified Dealer
46
US
Hublot Classic Fusion 45, 42, 38, 33 mm 516.CM.1440.LR Very good Ceramic 45mm Manual winding
TOP
Hublot Classic Fusion Power Reserve all BLACK - 516.NX.1470.LR
Rs. 564,283
Free shipping
Verified Dealer
700
NL

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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