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Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
TOP
Rolex Day-Date 40 Rose Gold President White Roman Dial 228235
Rs. 2,501,266
Free shipping
Verified Dealer
211
US
Breitling Crosswind Racing A13355 Very good Steel 43mm Automatic
TOP
Breitling Chronograph Crosswind Racing Diamond Bezel 6.5 carats
Rs. 418,340
Free shipping
Verified Dealer
264
US
Patek Philippe Nautilus 5980/1AR-001 New Gold/Steel 40.5mm Automatic
TOP
Patek Philippe Nautilus Steel and Rose Gold Blue Dial
Rs. 7,221,254
Free shipping
Verified Dealer
264
US
Jaeger-LeCoultre Q278856J Good Steel 46mm Manual winding
TOP
Jaeger-LeCoultre Grande Reverso 1931 Ultra Thin Boutique...
Rs. 644,548
Verified Dealer
KZ
Patek Philippe Minute Repeater Perpetual Calendar 5207R-001 New Rose gold Manual winding
TOP
Patek Philippe Minute Repeater Perpetual Calendar
Rs. 47,126,660
Verified Dealer
35
US
Ulysse Nardin Diver Black Sea 353-92-3C Very good Steel
TOP
Ulysse Nardin Diver Black Sea Marine Diver
Rs. 377,013
Verified Dealer
32
US
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, official retail price: 33.600 CHF
Rs. 1,649,574
Verified Dealer
36
CH
Rolex Datejust 16013 Very good Gold/Steel 36mm Automatic India, Punjab
Rolex Datejust
Rs. 290,010
Private Seller
IN
Rolex GMT-Master 1675 Fair Steel 40mm Automatic
Rolex GMT-Master Pepsi
Rs. 725,026
Verified Dealer
UA
Omega Speedmaster Professional Moonwatch 3366.51.00 Very good Steel 42mm Manual winding
TOP
Omega Speedmaster Professional Moonwatch 3366.51.00
Rs. 540,144
Free shipping
Verified Dealer
718
US
Breitling Navitimer 1 B01 Chronograph 43 AB01212B1C1A2 New Steel 43mm Automatic
Breitling NAVITIMER 1 B01 CHRONOGRAPH 43 AIRLINE EDITION - PAN AM
Rs. 504,960
Verified Dealer
258
IT
Rolex Submariner Date 16610LV Good Steel 40mm Automatic
TOP
Rolex Submariner Date LV ''FLAT FOUR'' 16610LV F-0 serial
Rs. 1,606,690
Verified Dealer
708
NL
Breitling Transocean Unitime Pilot AB0510U6/BC26/159A New Steel 46mm Automatic
TOP
Breitling Transocean Unitime Pilot
Rs. 571,804
Verified Dealer
1420
ES
Rolex Submariner Date 16610 Very good Steel 40mm Automatic
Rolex Submariner Stainless Steel Black Dial
Rs. 552,832
Verified Dealer
363
US
Hublot Spirit of Big Bang 665.EN.891L.LR.1204 New Ceramic 39mm Automatic
Hublot Spirit of Big Bang Light Blue Ceramic Titanium Diamonds...
Rs. 1,168,172
Verified Dealer
5910
DE
Rolex Lady-Datejust 179384 New Steel 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, official retail price: 17.500 CHF
Rs. 881,423
Verified Dealer
36
CH
Jaeger-LeCoultre Grande Reverso 240.8.14 Unworn Steel 29mm Manual winding India, Kolkata
Jaeger-LeCoultre Grande Reverso Reserve
Rs. 456,766
Private Seller
IN
Patek Philippe Aquanaut 5067A-023 Unworn Steel 35,6mm Quartz
TOP
Patek Philippe Aquanaut Lady Ref. 5067A-023 VAT
Rs. 2,029,503
Verified Dealer
486
DE
Rolex 8171 Very good Rose gold escluso corona 38mm Automatic
TOP
Rolex Perpetual Padellone 8171 Triple Date Moonphase Pink Gold
Price on request
Verified Dealer
188
IT
Jaeger-LeCoultre Reverso Squadra Hometime 230.8.77 Good Steel 35mm Automatic
TOP
Jaeger-LeCoultre Black GMT Reverso Squadra Hometime Automatic...
Rs. 321,741
Verified Dealer
457
ES
Rolex Day-Date 36 18238 New Yellow gold 36mm Automatic
TOP
Rolex Day-Date Yellow Gold 18238 N.O.S. Fossil / Jurassic Park...
Rs. 2,778,486
Verified Dealer
708
NL
Breguet 3420 Very good Platinum 36mm Automatic
TOP
Breguet Jump Hour 3420 Platinum Porcelain Dial 36mm Automatic...
Rs. 1,341,297
Verified Dealer
14
US
Zenith El Primero 03.A384.400/21.C815 New Steel 37mm Automatic
TOP
Zenith 50th El Primero Anniversary El Primero A384 Revival/In...
Rs. 498,848
Verified Dealer
300
CH
Richard Mille RM 011 RM 011 Very good White gold
TOP
Richard Mille RM 11 Special Edition Korea 1st Botique 11/50
Price on request
Free shipping
Verified Dealer
5
US
Breguet Héritage 5400BB/12/9V6 New White gold 42mm Automatic
TOP
Breguet Héritage Chronograph, official retail price: 43.000 CHF
Rs. 2,081,659
Verified Dealer
36
CH
Tissot T-Classic T109.407.16.051.00 Very good Steel 40mm Automatic India, 400102
Tissot T-Classic
Rs. 23,566
Private Seller
IN
Hublot Big Bang Sang Bleu 415.EX.7179.VR.MXM19 New Ceramic 45mm Automatic
TOP
Hublot Big Bang Unico Sang Bleu Ceramic Blue 45 mm
Rs. 1,401,324
Verified Dealer
786
UK
Rolex 8171 Very good Steel 38mm Automatic
TOP
Rolex Perpetual Padellone 8171 Service Official Rolex 1950
Price on request
Verified Dealer
188
IT
Franck Muller 2000SR Very good Steel 40mm Automatic
TOP
Franck Muller Like New Bi Retrograde Transamerica Master Of...
Rs. 265,366
Verified Dealer
457
ES
Rolex Day-Date 36 18038 Very good Yellow gold 36mm Automatic
TOP
Rolex Day-Date Yellow Gold Tiffany & Co. Full Set 18038
Rs. 1,812,056
Verified Dealer
708
NL
Rolex Yacht-Master 40 116655 New Rose gold 40mm Automatic
TOP
Rolex Yacht Master 116655 Rose Gold Diamond Pavè 40mm
Rs. 3,375,664
Verified Dealer
588
CH
Frederique Constant Manufacture Slimline Moonphase FC-705N4S6 New Steel 42mm Automatic
TOP
Frederique Constant Manufacture Slimline Moonphase
Rs. 198,789
Verified Dealer
300
CH
TAG Heuer Silverstone CAM2110 New Steel 42mm Automatic
TAG Heuer Silverstone Calibre 11 CAM2110 Limited Edition...
Rs. 463,081
Free shipping
Verified Dealer
562
IT
Breitling Galactic A7234853/BE50 New Steel 29mm Quartz
TOP
Breitling Galactic 29 sleekt, new - official retail price...
Rs. 356,320
Verified Dealer
36
CH
Longines HydroConquest L3.643.4 Fair Steel Quartz India, Lucknow
Longines HydroConquest
Rs. 45,000
Private Seller
IN
Breguet Marine 5817ST/92/5V8 New Steel 39mm Automatic
TOP
Breguet Marine
Rs. 932,605
Verified Dealer
786
UK
Chopard Happy Sport 27/6137-23 Very good Yellow gold Quartz
TOP
Chopard Happy Sport Orginal Besatz 679 Diamanten
Rs. 1,844,271
Verified Dealer
19
DE
Hublot Classic 1391.2 Good Gold/Steel 28mm Quartz
Hublot Classic
Rs. 76,509
Verified Dealer
19
ES
Rolex Day-Date 36 118139 New White gold 36mm Automatic
TOP
Rolex Day-Date White Gold Cherry Dial NEW 118139
Rs. 1,445,618
Verified Dealer
708
NL
Rolex Day-Date 36 118296 Very good Platinum 36mm Automatic
TOP
Rolex Day Date 118296 Platinum Diamonds 36mm
Rs. 2,588,009
Verified Dealer
588
CH
Franck Muller Long Island 952 QZ D Very good 36.5mm Quartz
TOP
Franck Muller Long Island 952 QZ D-Factory Diamond 18k White...
Rs. 1,276,045
Verified Dealer
106
US
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona - Limited edition /10
Rs. 1,990,846
Verified Dealer
36
IT
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster, official retail price: 82.400...
Rs. 4,122,060
Verified Dealer
36
CH
Tissot Bridgeport T097.407.16.053.00 Unworn Steel Automatic India, Gurgaon
Tissot Bridgeport
Rs. 32,000
Private Seller
IN
Zenith El Primero Original 1969 03.2150.400/69.C713 New Steel 38mm Automatic
TOP
Zenith El Primero Original 1969 38 mm
Rs. 422,813
Verified Dealer
786
UK
Breguet Marine 3460 Very good Yellow gold 35.5mm Automatic
TOP
Breguet Marine Chronograph3460 18 KT. Gold Automatic
Rs. 1,155,227
Verified Dealer
122
CH
Zenith El Primero A787 Very good Steel Automatic India, Calcutta
Zenith El Primero Original 1969 Very Rare
Rs. 239,258
Private Seller
IN
IWC Big Pilot IW500402 Very good White gold 46.2mm Automatic
TOP
IWC Big Pilot IW500402 White Gold
Rs. 1,167,770
Verified Dealer
708
NL
TAG Heuer Formula 1 Quartz CAZ1010.BA0842 Unworn Steel 43mm Quartz India, Chennai
TAG Heuer Formula 1 Quartz
Rs. 74,881
Private Seller
IN
Chopard Imperiale 388549-3006 Very good Steel 40mm Automatic India, Bengaluru
Chopard Imperiale
Rs. 755,000
Private Seller
IN
Oris Divers Sixty Five 01 733 7720 4051-07 5 21 02 Unworn Steel 42mm Automatic India, Hyderabad
Oris Divers Sixty Five
Rs. 115,000
Private Seller
IN
Rolex Datejust 178288 New Yellow gold 31mm Automatic
TOP
Rolex Datejust 31, new, official retail price: 39.600 CHF
Rs. 2,174,678
Verified Dealer
36
CH
Blancpain Fifty Fathoms Bathyscaphe 5000-0240-O52A New Ceramic 43.6mm Automatic
TOP
Blancpain Fifty Fathoms Bathyscaphe
Rs. 708,889
Verified Dealer
300
CH
IWC Big Pilot IW501005 New Bronze 46.2mm Automatic
TOP
IWC Big Pilot’s Heritage
Rs. 821,466
Verified Dealer
786
UK
Piaget Piaget Good White gold 32mm Manual winding India, Mumbai
Piaget Winding White Gold Mens Watch with Express Shipping
Rs. 192,132
Free shipping
Verified Dealer
IN
Rolex Oyster Perpetual Date 15000 Good Steel Automatic India, MUMBAI
Rolex Oyster Perpetual Date
Rs. 200,000
Verified Dealer
IN
Hublot Big Bang 320.UI.440.RX Very good 44mm Automatic
TOP
Hublot Big Bang Mag Bang Limited Edition 320.UI.440.RX
Rs. 1,204,011
Verified Dealer
708
NL
TAG Heuer Monaco CW211A New Steel 38mm Automatic
TAG Heuer Monaco
Rs. 358,888
Verified Dealer
 
US
Rolex Day-Date 36 18238 Very good 36mm
Rolex President Men's 36mm President
Rs. 1,083,913
Free shipping
Verified Dealer
6
US
Audemars Piguet Royal Oak Offshore Chronograph 26400IO.OO.A004CA.01 Unworn Titanium 44mm Automatic
Audemars Piguet Royal Oak Offshore Titanium Chronograph...
Rs. 2,066,250
Free shipping
Verified Dealer
211
US
Rolex Datejust 116188 New Yellow gold 36mm Automatic
TOP
Rolex Datejust 36, new, official retail price: 29.800 CHF
Rs. 1,481,541
Verified Dealer
36
CH
Rolex GMT-Master II 116710LN Unworn Steel 40mm Automatic
Rolex GMT-Master II EU 10/2019
Rs. 1,038,832
Verified Dealer
18
DE
Breitling Superocean Héritage II Chronographe U13313121B1S1 New Gold/Steel 44mm Automatic
TOP
Breitling Superocean Heritage II Chronograph 44
Rs. 433,283
Verified Dealer
786
UK
TAG Heuer Aquaracer 300M WAF1011 Very good Steel 44mm Quartz India, Mumbai
TAG Heuer Aquaracer 300M Grande Date Quartz Men Watch Express...
Rs. 72,430
Verified Dealer
IN
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.