Our Most Popular Models


View

Sort by

Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.03 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph 41mm Panda 26331ST.OO.12...
Rs. 3,798,264
Free shipping
Professional dealer
503
US
Patek Philippe Aquanaut 5167/1A-001 New Steel 40mm Automatic
TOP
Patek Philippe Aquanaut new full set Swiss papers
Rs. 4,998,850
Professional dealer
125
CH
Patek Philippe Golden Ellipse 3848/1 Very good Yellow gold 33mm Manual winding
TOP
Patek Philippe Ellipse for man full set double signed Beyer 33...
Rs. 1,090,658
Professional dealer
125
CH
Audemars Piguet Royal Oak Perpetual Calendar 26574OR.OO.1220OR.02 Unworn Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar Rose Gold Blue...
Rs. 13,866,727
Free shipping
Professional dealer
503
US
Rolex Lady-Datejust Pearlmaster 80285 New Rose gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster, 260 diamonds on bezel and...
Rs. 4,404,189
Professional dealer
58
CH
Longines HydroConquest L3.640.4 Good Steel Quartz India, Bhilai
Longines HydroConquest Hydro Conquest
Rs. 30,000
Private Seller
IN
Zenith El Primero Original 1969 03.2150.400/69.M2150 Very good Steel 38mm Automatic
Zenith El Primero Original 1969 Automatik Stahl Ref. 03.2150.4...
Rs. 659,848

Sold by Chrono24

DE
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
Rs. 478,615
Professional dealer
849
US
Parmigiani Fleurier Tonda PFC267-1200300-HA1441 New White gold 39mm Automatic
TOP
Parmigiani Fleurier Tonda 1950 18k White Gold Auto 39mm Men's...
Rs. 487,161
Professional dealer
1016
US
Vacheron Constantin 6394 Very good Yellow gold 36mm Automatic
TOP
Vacheron Constantin Stunning 36mm Vintage 60´s 18kt Yellow...
Rs. 635,763
Professional dealer
800
ES
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Very good Steel 42mm Manual winding
TOP
Omega Speedmaster Moonwatch Professional Chronograph 311.30.42...
Rs. 371,049
Free shipping
Professional dealer
1540
US
Jaeger-LeCoultre Master Hometime 147.2.05.S Very good Rose gold 40mm Automatic
TOP
Jaeger-LeCoultre Master Control Hometime Rosegold
Rs. 986,137
Professional dealer
1951
NL
Breguet Tradition 7037BA/11/9V6 New Yellow gold 39mm Automatic
TOP
Breguet Tradition, new, yellow gold
Rs. 1,646,226
Professional dealer
58
CH
Hublot Classic Fusion Ultra-Thin 515.NX.1270.LR New Titanium 45mm Manual winding
TOP
Hublot Classic Fusion ultra-thin, new, 45mm, titanium, manual...
Rs. 584,180
Professional dealer
58
CH
TAG Heuer Connected SBF8A8001 Very good Titanium 45mm Automatic India, Aquem, Margao
TAG Heuer connected
Rs. 69,000
Private Seller
IN
Blancpain Fifty Fathoms 5008B.11.30-B52A Very good Steel 40mm Automatic
Blancpain Fifty Fathoms Barakuda Automatik Stahl Herrenuhr...
Rs. 1,783,226

Sold by Chrono24

DE
Breitling NB0434E5/BE94 New Carbon 45mm Automatic
TOP
Breitling for Bentley GMT, new, chronograph, carbon case and...
Rs. 1,023,880
Professional dealer
58
CH
Parmigiani Fleurier Tonda PFC273-0061400-HE1421 New Steel 33mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Automatic Diamond...
Rs. 224,803
Professional dealer
1016
US
Omega De Ville Prestige 5941.31.31 Very good White gold 38mm Automatic
TOP
Omega Rare 1st George Daniels Limited Edit Prestige White...
Rs. 635,763
Professional dealer
800
ES
Breguet Reine de Naples 8967ST/V8/J50 New Steel 43mm Automatic
TOP
Breguet Reine de Naples, new, blue mother-of-pearl dial, blue...
Rs. 1,043,924
Professional dealer
58
CH
Breguet Classique 5287BR/92/9ZU New Rose gold 43mm Manual winding
TOP
Breguet Classique Chronograph, double seconds totalizer,...
Rs. 2,463,660
Professional dealer
58
CH
Breitling Transocean Chronograph Unitime RB0510U4/BB63 New Rose gold 46mm Automatic
TOP
Breitling Transocean Chronograph Unitime, new, world time...
Rs. 1,377,144
Professional dealer
58
CH
Breguet Classique 8788BR/29/986 DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique, new, moon phase, power-reserve indicator, ...
Rs. 1,582,589
Professional dealer
58
CH
Rolex Submariner Date 116610LV Very good Steel 40mm Automatic India, ganganagar
Rolex Submariner Date
Rs. 1,950,000
Private Seller
IN
Omega Speedmaster Reduced 3510.50.00 Very good Steel 39mm Automatic
Omega Speedmaster Reduced Chronograph Automatik Stahl Herrenuh...
Rs. 252,669

Sold by Chrono24

DE
Universal Genève Compax Universal Geneve Very good Steel 37mm Manual winding India, New Delhi
Universal Genève Tri-Compax
Rs. 337,317
Private Seller
IN
Rolex Day-Date 36 18238 Good Yellow gold Automatic India, Mumbai
Rolex Day-Date 36
Rs. 1,049,431
Private Seller
IN
Rolex Datejust 116234 Very good Steel Automatic India, Navi Mumbai
Rolex Datejust 36mm
Rs. 660,000
Private Seller
IN
Rolex Submariner Date 126613LN Very good Gold/Steel Automatic India, Navi Mumbai
Rolex Submariner Date
Rs. 1,400,000
Private Seller
IN
Omega Seamaster 165.003 Good Steel 35mm Manual winding India, Mumbai
Omega Seamaster
Rs. 47,500
Private Seller
IN
Breitling Superocean Heritage AB2030121B1S1 Very good Steel 44mm Automatic India
Breitling Superocean Héritage
Rs. 263,356
Private Seller
IN
Jaeger-LeCoultre Grande Reverso 240.8.14 Very good Steel 29mm Manual winding India, Kolkata
Jaeger-LeCoultre Grande Reverso 8 Days
Rs. 412,276
Private Seller
IN
Tissot T-Race T0484172705706 Good Steel 43mm Quartz India, Delhi
Tissot T-Race
Rs. 33,716
Private Seller
IN
Rado Original R12638163 Very good Steel 38.5mm Quartz India, Bhilai
Rado Original Rado Diastar
Rs. 42,000
Private Seller
IN
Rado Diastar 648.0413.3 Very good Gold/Steel Automatic India, Chennai
Rado Original The Original Automatic Diastar
Rs. 45,000
Private Seller
IN
Rolex Datejust 116233 Very good Gold/Steel 36mm Automatic India, delhi
Rolex Datejust
Rs. 723,916
Private Seller
IN
Frederique Constant Classics FC-235M4S5 Very good Steel Quartz India, Mumbai
Frederique Constant Classics
Rs. 22,000
Private Seller
IN
Omega Seamaster Diver 300 M 2594.52.00 Very good Steel Automatic India, Hyderabad
Omega Seamaster Diver 300 M
Rs. 279,000
Private Seller
IN
Rolex Oyster Perpetual Date 1500 Very good Steel 34mm Automatic India, Ambedkar Nagar
Rolex Oyster Perpetual Date Automatic Men Gents Wrist Watch
Rs. 371,145
Private Seller
IN
IWC Portuguese Automatic IW500710 Unworn Automatic India, New Delhi
IWC Portuguesier 7 Days
Rs. 800,000
Private Seller
IN
Rolex Sea-Dweller Deepsea 116660 Very good Steel 44mm Automatic India, 400026
Rolex Sea-Dweller Deepsea
Rs. 873,600
Private Seller
IN
Oris Divers Sixty Five 01 733 7707 4355-07 8 20 17 Very good Steel Automatic India, Navi Mumbai
Oris Divers Sixty Five
Rs. 120,000
Private Seller
IN
Oris Aquis Date 01 733 7730 4175-Set Very good Steel 43.5mm Automatic India, Mumbai
Oris Aquis Lake Baikal Limited Edition
Rs. 127,431
Private Seller
IN
IWC Pilot Chronograph IW377701 Good Steel 43mm Automatic India, Mumbai
IWC Pilot Chronograph
Rs. 300,000
Private Seller
IN
Tissot Seastar 1000 Tissot seastar Very good Automatic India, Pune
Tissot Seastar 1000 Powermatic 80
Rs. 42,000
Private Seller
IN
Rado True R27057712 Very good Ceramic Automatic India, Bhilai
Rado True Automatic Diamonds
Rs. 110,000
Private Seller
IN
TAG Heuer Carrera Calibre 1887 CAR2110.FC6266 Very good Steel Automatic India, Greater Mumbai
TAG Heuer Carrera Calibre 1887
Rs. 135,000
Private Seller
IN
Omega Constellation Quartz 123.20.35.60.02.001 Unworn Gold/Steel 35mm Quartz India, Chandigarh
Omega Constellation Quartz
Rs. 280,000
Private Seller
IN
Omega Genève 166099 Very good Steel 35mm Automatic India, Kolkata
Omega Genève
Rs. 64,035
Private Seller
IN
Rado Centrix R30941702 Very good Steel 38mm Automatic India, Malout
Rado Centrix
Rs. 80,000
Private Seller
IN
Omega Constellation Quartz 123.10.27.60.05.001 Unworn Steel 27mm Quartz India, Ahmedabad
Omega Constellation Quartz
Rs. 175,000
Private Seller
IN
Ulysse Nardin Marine Chronometer Manufacture 1183-126/43 Very good Steel 43mm Automatic India, Delhi
Ulysse Nardin Marine Chronometer Manufacture
Rs. 500,000
Private Seller
IN
TAG Heuer Formula 1 Quartz CAU1116.BA0858 Very good Steel 42mm Quartz India, HYDERABAD
TAG Heuer Formula 1 Quartz
Rs. 63,715
Private Seller
IN
Oris Divers Sixty Five 01 733 7720 4051-07 5 21 02 Very good Steel 42mm Automatic India, Hyderabad
Oris Divers Sixty Five
Rs. 115,000
Private Seller
IN
Breitling Avenger Skyland A13380 Good Steel 45mm Automatic India, Chennai
Breitling Avenger Skyland Limited Edition
Rs. 350,000
Private Seller
IN
TAG Heuer Carrera Calibre 5 WAR201A.BA0723 Very good Steel 41mm Automatic India, 444303
TAG Heuer Carrera Calibre 5
Rs. 130,000
Private Seller
IN
Raymond Weil Tradition 9578-STC-00300 Very good Steel Quartz India, Sonipat
Raymond Weil Tradition
Rs. 21,000
Private Seller
IN
Tissot PRC 200 T0554171104700 Very good Steel 42mm Quartz India, South West Delhi
Tissot PRC 200
Rs. 26,759
Private Seller
IN
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, chronograph, blue sapphire cabochon crown,...
Rs. 1,081,505
Professional dealer
58
CH
Ebel 1911 Discovery E 9750 L 62 Very good Steel Automatic India, Hyderabad
Ebel 1911 Discovery
Rs. 101,000
Private Seller
IN
Tissot Classic Dream T033.410.11.013.01 Unworn Steel 38mm Quartz India, 400060
Tissot Classic Dream
Rs. 15,778
Private Seller
IN
Vacheron Constantin Patrimony 81180 Very good White gold 40mm Manual winding
Vacheron Constantin Patrimony 18K Weissgold Handaufzug...
Rs. 804,360

Sold by Chrono24

DE
Breguet Type XX - XXI - XXII 3820BB/P2/9W6 Very good White gold 40mm Automatic
TOP
Breguet Rare White Gold 18kt 750 Box + Papers Type Xx Transatl...
Rs. 1,181,092
Professional dealer
800
ES
Breguet Héritage 5400BB/12/9V6 New White gold 42mm Automatic
TOP
Breguet Héritage Chronograph, new, white gold, hand-guilloched...
Rs. 2,334,214
Professional dealer
58
CH

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.