With a diameter of 31 mm, the Rolex Datejust 31 is the perfect women's watch. The choice of materials and dials is far-reaching, and offers something for every taste.

By Chrono24

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A Classic 31-mm Watch

The Datejust 31 has been part of the Rolex catalog since the late 1950s. It features the same design as the 36-mm original, but is particularly popular with women thanks to its relatively small diameter of 31 mm.

The watch features the Rolex-typical Oyster case with a screw-down crown, which makes it water-resistant to 100 m (10 bar, 328 ft). The watch is powered by a reliable in-house caliber that, like all movements from Rolex, is a certified superlative chronometer. Since 2019, Rolex has been equipping the Datejust 31 with the caliber 2236, which features an anti-magnetic Syloxi hairspring and Rolex's patented Paraflex shock protection.

Rolex Datejust 31: Material and Dial Options

The Datejust 31 is available in a wide range of variants, including stainless steel and two-tone models, as well as versions made entirely of rose, yellow, or white gold, with a choice of polished, fluted, or diamond-encrusted bezels.

Bracelet options for stainless steel and two-tone Datejust 31 models include the traditional Jubilee bracelet or the Oyster bracelet made famous by the Rolex Submariner. Rolex offers the gold Datejust 31 with the President bracelet, which is otherwise reserved exclusively for the Rolex Day-Date.

There is no shortage of dial options for the Datejust 31. If you like a more traditional look, you can choose from white, silver, gold, or slate gray sunburst dials. If you'd prefer a watch with a little more pizzazz, there are green, pink, blue, purple, rose, chocolate brown, or mother-of-pearl dials. Each dial version is also available with line indices, diamond indices, or Roman numerals. For the last several years, Rolex has also offered the Datejust 31 with floral motifs on the dial.

How much does a Rolex Datejust 31 cost?

A mint-condition stainless steel Datejust 31 from the current collection with a polished bezel starts at around 9,800 USD on Chrono24. For a stainless steel version with a fluted white gold bezel, you should expect to pay between 11,500 and 13,900 USD. A stainless steel model with diamonds on the dial and/or bezel will set you back between 14,700 and 23,500 USD.

If you're looking for a two-tone Datejust 31 from the current collection, you should budget between 13,400 and 28,400 USD, depending on whether and how many diamonds are on the dial or bezel.

Current Datejust 31 models in gold range in price from approximately 39,000 USD for a basic variant to around 54,000 USD for a diamond-set version.

Prices for Vintage Rolex Datejust 31 Models

Well-maintained vintage stainless steel Rolex Datejust 31 models from the 1960s, 70s, or 80s change hands on Chrono24 for roughly 4,700 USD. Gold and two-tone versions range in price from around 6,800 to 8,500 USD.

Prices at a Glance: Rolex Datejust 31

Datejust 31 reference number	Price (approx.)	Material, dial
278288RBR	55,000 USD	Yellow gold, diamond bezel, green
126331	18,500 USD	Stainless steel, rose gold, fluted bezel, chocolate brown
278344RBR	14,700 USD	Stainless steel, diamond bezel, blue, floral motif
278274	11,500 USD	Stainless steel, fluted bezel, green
278240	10,000 USD	Stainless steel, polished bezel, white

FAQs

Is the Rolex Datejust 31 a women's watch?

The Datejust 31 is primarily aimed at women. Its 31-mm diameter makes it perfect for slimmer wrists. Does this mean that men can't wear this watch? Not at all! In the end, you can and should wear whatever you want. However, the Datejust tends to look a little lost on larger wrists. Depending on the size of your wrist, the Datejust 36 might be the better option.

Is the Rolex Datejust 31 a good investment?

Like almost all Rolex watches, the Datejust 31 retains its value well. Certain variants and models even increased in value from between 8% and 23% over a two-year period from March 2022 to March 2024.