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Rolex GMT-Master II
Pepsi - LC100 05/2024 - Neu und ungetragen - Full Set
Rs.1,973,258
+ Rs.18,523 for shipping
Rolex GMT-Master II
40mm Jubilee “Pepsi"
Rs.2,043,066
Free shipping
Rolex GMT-Master II
WHITE GOLD BLUE DIAL 126719BLRO
Rs.3,341,507
+ Rs.13,962 for shipping
Rolex GMT-Master
16700 Pepsi - Faded Bezel - Unpolished - Full Set - 1997
Rs.1,089,015
+ Rs.18,523 for shipping
Rolex GMT-Master II
Pepsi Oyster Steel 126710BLRO LC100 Germany NEW 2022 Full Set
Rs.1,796,316
+ Rs.2,699 for shipping
Promoted
Rolex GMT-Master
Vintage GMT-Master Pepsi Tropical Dial 1675
Rs.3,491,555
Free shipping
Rolex GMT-Master II
126710blro Pepsi Mk I _ Full Set From 05/2019 _ Like New
Rs.1,908,103
+ Rs.16,661 for shipping
Rolex GMT-Master II
Pepsi Oyster - 2021 - LC100 - NEU/Ungetragen - Fullset
Rs.1,842,948
+ Rs.5,119 for shipping
Rolex GMT-Master II
Jubilee Pepsi 12/2020 New Card Unpolished Lc:126 first buyer invoice
Rs.1,861,471
+ Rs.186,156 for shipping
Rolex GMT-Master II
‘Pepsi’ Oyster
Rs.1,828,910
+ Rs.166,265 for shipping
Rolex GMT-Master II
ref. 126710BLRO Partial Stickers Fullset Year 2022
Rs.2,001,181
+ Rs.13,962 for shipping
Promoted
Rolex GMT-Master II
40mm White Gold "Pepsi" - Blue Dial - Oyster Bracelet (126719BLRO)
Rs.3,989,801
+ Rs.8,494 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,759,178
+ Rs.23,270 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,796,666
+ Rs.19,481 for shipping
Rolex GMT-Master II
126710BLRO GMT Master II on Oyster
Rs.2,048,527
+ Rs.8,494 for shipping
Rolex GMT-Master II
Pepsi Oyster Steel 126710BLRO NEW 2021 Full Set
Rs.1,768,393
+ Rs.2,699 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,954,549
+ Rs.13,869 for shipping
Promoted
Rolex GMT-Master II
40mm White Gold "Pepsi" - Blue Dial - Oyster Bracelet (126719BLRO)
Rs.3,603,691
+ Rs.8,494 for shipping
Rolex GMT-Master II
Pepsi Jubilee - 2021 - LC100 - NEU/Ungetragen - Fullset
Rs.1,880,180
+ Rs.5,119 for shipping
Rolex GMT-Master II
126710BLRO Pepsi Eu 2021 TOP Oysterband
Rs.1,860,633
+ Rs.18,616 for shipping
Rolex GMT-Master II
Pepsi 126710BLRO Unpolished Mint Conditions Full Set 2020
Rs.1,889,487
+ Rs.27,923 for shipping
Rolex GMT-Master II
2024 New Unworn
Rs.2,047,720
+ Rs.23,270 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,805,717
+ Rs.23,270 for shipping
Promoted
Rolex GMT-Master II
40mm Red and Blue Pepsi Jubilee Bracelet (126710BLRO)
Rs.2,097,863
+ Rs.8,494 for shipping
Rolex GMT-Master II
126710BLRO 2023/7
Rs.1,897,965
+ Rs.11,132 for shipping
Rolex GMT-Master
Pepsi
Rs.977,716
+ Rs.12,441 for shipping
Rolex GMT-Master II
2018 GMT-Master II 126710BLRO Pepsi Full Set Pre-Owned
Rs.1,758,944
+ Rs.17,160 for shipping
Rolex GMT-Master II
PEPSI
Rs.1,917,411
+ Rs.13,869 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,847,315
+ Rs.19,481 for shipping
Promoted
Rolex GMT-Master
1675 – Pepsi – 1972 – B&P
Rs.2,402,268
Excl. shipping
Private Seller

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Rolex GMT-Master II
Pepsi - "swiss" only - Rolex CPO service NFC card guarantee until 07.2026
Rs.1,182,093
+ Rs.23,270 for shipping
Rolex GMT-Master II
Pepsi 126710BLRO Like New Full Set 2021
Rs.1,880,180
+ Rs.27,923 for shipping
Rolex GMT-Master II
Jubilee Pepsi 2021 Like new
Rs.1,954,549
+ Rs.186,156 for shipping
Rolex GMT-Master II
Pepsi 16710 Stick Dial
Rs.2,419,102
+ Rs.8,377 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,851,325
+ Rs.18,523 for shipping
Promoted
Rolex GMT-Master II
White Gold GMT-Master II 40 Watch - Blue and Red Pepsi Bezel - Meteorite Dial - Oyster
Rs.5,148,130
+ Rs.8,494 for shipping
Rolex GMT-Master II
Rare "Stick dial" - Full Set - M serial - Born Pepsi
Rs.2,326,862
+ Rs.13,962 for shipping
Rolex GMT-Master II
PEPSI OYSTER 126710BLRO NEW 2021
Rs.1,908,103
+ Rs.37,231 for shipping
Rolex GMT-Master II
126710BLRO 2023/3
Rs.1,959,190
+ Rs.11,132 for shipping
Rolex GMT-Master II
126710BLRO / Oyster ''Full set 2022'' Like new
Rs.1,954,177
+ Rs.69,809 for shipping
Rolex GMT-Master II
Pepsi Bezel - Ref 126710BLRO - Year 2020
Rs.1,945,334
+ Rs.18,616 for shipping
Promoted
Rolex GMT-Master II
40mm Red and Blue Pepsi Jubilee Bracelet (126710BLRO)
Rs.2,083,277
+ Rs.8,494 for shipping
Rolex GMT-Master II
126710BLRO GMT Master II on Jubilee
Rs.2,031,366
+ Rs.8,494 for shipping
Rolex GMT-Master II
Pepsi - Mark II - 2020 - LC100 FullSet NEW
Rs.1,860,633
+ Rs.23,176 for shipping
Popular
Rolex GMT-Master II
126710BLRO Jubilee 2022 New Unworn Full Set
Rs.2,047,627
+ Rs.27,830 for shipping
Rolex GMT-Master
I 16700 Pepsi By Tiffany 1992’s Expertise Carlo Pergola
Price on request
+ Rs.6,515 for shipping
Rolex GMT-Master II
126710BLRO
Rs.1,884,331
+ Rs.44,337 for shipping
Promoted
Rolex GMT-Master II
II-40mm Steel "Pepsi" Black Dial Oyster Bracelet (126710BLRO)
Rs.2,014,635
+ Rs.8,494 for shipping
Rolex GMT-Master II
126710BLRO
Rs.2,000,250
+ Rs.32,577 for shipping
Rolex GMT-Master II
126710BLRO
Rs.2,063,544
+ Rs.18,616 for shipping
Rolex GMT-Master II
126710BLRO Full Set 2024
Rs.1,982,566
+ Rs.41,885 for shipping
Rolex GMT-Master II
Pepsi - Ref 126710BLRO - New 2021 Partially Stickers
Rs.1,926,719
+ Rs.18,616 for shipping
Rolex GMT-Master II
ungetragen
Rs.1,861,564
+ Rs.9,308 for shipping
Promoted
Rolex GMT-Master II
16710BLRO
Rs.1,768,486
Excl. shipping
Private Seller
Rolex GMT-Master II
"Pepsi" Stainless Steel Black Dial 126710BLRO
Rs.1,956,289
Free shipping
Rolex GMT-Master II
Pepsi 126710BLRO 02/2021 perfect condition box papers
Rs.1,861,471
+ Rs.18,523 for shipping
Rolex GMT-Master II
Pepsi Jubilee - MK1 - Unpolished Top Condition - LC100 - Fullset - 2018
Rs.1,814,094
+ Rs.139,617 for shipping
Rolex GMT-Master II
Ref. 126710BLRO - 99% NEW - Full set - From 2023
Rs.1,926,719
+ Rs.55,754 for shipping
Rolex GMT-Master II
Pepsi 126710BLRO Unworn 2023 Full Set
Rs.1,784,685
+ Rs.12,870 for shipping
Promoted
Rolex GMT-Master
PEPSI
Rs.1,123,641
Excl. shipping
Private Seller

Rolex GMT-Master Pepsi: Icon With Two Time Zones

The Rolex GMT-Master with a red and blue "Pepsi" bezel is popular with collectors and investors. This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.

By Chrono24

Legendary Red and Blue GMT Watch

The story of the Rolex GMT-Master began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. The signature Pepsi bezel in red and blue has been the defining feature of these Rolex watches since the very first model in 1954. However, the two-tone design is not merely for aesthetic purposes; the red half symbolizes the daytime, while its blue counterpart symbolizes nighttime.

Over the last several decades, Rolex has released an array of different Pepsi references, all of which have remained faithful to the basic design. Rolex fans flock to the GMT-Master Pepsi in appreciation of the subtle model upgrades that have been made over the years. However, as is typical of Rolex watches, high demand and limited supply mean that waiting lists for these models are growing endlessly. Don't be surprised if you have to wait several years to get your hands on one.

Needless to say, prices have risen considerably as a result of the huge popularity, and virtually all references have seen eye-popping value appreciation. Prices peaked in spring 2022, and have since fallen considerably for certain references. The white gold ref. 126719BLRO with a meteorite dial, for example, was selling for over 90,000 USD in spring 2022, whereas not even 18 months later, it was valued closer to 65,000 USD. Particularly popular models like the GMT-Master ref. 6542 and ref. 1670 have continued to rise in value, while the equally celebrated ref. 1675 has remained more or less stable over the long term.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Excellent prospects in terms of value appreciation

Prices at a Glance: Rolex GMT-Master Pepsi

Reference number Price (approx.) Caliber, features
126719BLRO 65,000 USD 3285, meteorite dial, white gold
6542 66,000 USD 1036, Bakelite bezel
116719BLRO 52,000 USD 3186, ceramic bezel, white gold
126719BLRO 45,000 USD 3285, blue dial, white gold
16750 24,000 USD 3075, aluminum bezel
126710BLRO 22,500 USD 3285, ceramic bezel
1675 26,000 USD 1565 or 1575, aluminum bezel
16710 17,000 USD 3085, aluminum bezel
16710 17,000 USD 3185 or 3186, sapphire crystal
16700 13,000 USD 3175, aluminum bezel

How much does a Rolex GMT-Master Pepsi cost?

At the time of writing in August 2023, the most affordable entry point into the world of Rolex GMT-Masters with Pepsi bezels was approximately 13,000 USD. This amount will get you a vintage reference 16700 with an aluminum bezel. The ref. 16710 was the first GMT-Master model to be fitted with a scratch-resistant sapphire crystal, replacing the acrylic glass that was used in previous models. Expect to spend around 17,000 USD for a copy in new condition.

The GMT-Master ref. 16750 was brought to market in 1981 and was the first model to have a stop-seconds mechanism and a quickset function for the date. Although this reference cost approximately 28,000 USD in August 2022, you can expect to pay closer to 24,000 USD for a well-maintained copy one year later.

The ref. 1675 was part of the Rolex catalog for over 20 years and is now one of the most sought-after Pepsi models. Depending on the condition, prices for this reference come in at around 26,000 USD – around 5,000 USD more than in August 2022.

The bezel inlays on the earlier ref. 6542 models were made of Bakelite, a synthetic plastic, which the manufacturer quickly swapped for aluminum. Plan to spend about 66,000 USD for a ref. 6542 in good condition. This reference has been on an upward trend, rising from 38,000 USD in August 2022.


GMT-Master II – Sapphire Crystal, Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown guard and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 17,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is also available as a "Coke" model or with a solid black bezel. Rolex made the switch from tritium to Super-LumiNova for the luminous material in models produced from around 1998 onwards. Pre-owned Coke models change hands for around 13,500 USD.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex released a GMT-Master II with a Pepsi bezel, which can be found under the reference number 116719BLRO. Unlike its predecessors, this model is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a "maxi dial" with enlarged, glow-in-the-dark indices. The caliber 3186 with a Parachrom hairspring ticks away inside this watch. New, one of these watches costs about 52,000 USD, which is a loss of around 4,000 USD compared to its value one year ago in August 2022. Looking back to 2020, however, this reference "only" cost 36,000 USD.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in Rolex's proprietary Oystersteel stainless steel.

This edition is in high demand. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. This scarcity has caused prices for this model on the secondary market to skyrocket: We are now seeing listings that are more than triple the original retail price. When it was released, the ref. 126710BLRO had an official list price of 9,500 USD. As of spring 2023, a mint-condition timepiece will set you back some 22,000 USD, around 4,000 USD less than 12 months beforehand. Rolex currently demands around 10,700 USD for this GMT-Master model.


The Latest GMT-Master II Pepsi Models

Rolex unveiled two new GMT-Master models featuring a red and blue Cerachrom bezel in 2019. Both timepieces are powered by the caliber 3285, made of white gold, and can be found under the reference 126719BLRO. The version with a blue dial costs around 45,000 USD in mint condition; its value has fallen by almost 20,000 USD since August 2022, and is thus on par with market prices upon its release in 2019.

The second model is technically identical, but you will instantly recognize its bright meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet. Listings on Chrono24 for this galactic timepiece in mint condition are priced up to 65,000 USD, meaning it has also depreciated by close to 20,000 USD in 12 months.