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Rolex Pepsi


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Rolex GMT-Master Steel Black
TOP
Rolex Gmt-Master 1675 Brown Dial Mark 4 Pepsi
Rs. 1,427,506
Professional dealer
155
IT
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Pepsi Automatik Herrenuhr Oyster Perpetual...
Rs. 1,602,578

Sold by Chrono24

DE
Rolex GMT-Master II Steel 40mm Black No numerals
TOP
Rolex GMT-Master II Pepsi (New Full Set)
Rs. 1,728,432
Free shipping
Professional dealer
22
HK
Rolex GMT-Master II Steel Black
Rolex GMT-Master II 'Pepsi'
Rs. 1,731,731
Professional dealer
14
UK
Rolex GMT-Master II White gold 40mm Black No numerals
Rolex GMT-Master II | NEW FULL STICKERS | 2017 | PEPSI
Rs. 3,815,661
Professional dealer
129
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex 2021 GMT Master II 126710 BLRO [Pepsi] NEW
Rs. 1,697,257
Professional dealer
570
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II White Gold Blue Dial Unworn
Rs. 3,673,368
Professional dealer
79
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO 2021 New
Rs. 1,789,196
Professional dealer
419
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II NUOVO 2021
Rs. 1,840,495
Professional dealer
25
IT
Rolex GMT-Master II White gold 40mm Grey No numerals
Rolex GMT-Master II Meteorite 2021 Pepsi Full Set 18ct White...
Rs. 5,142,715
Professional dealer
347
UK
Rolex GMT-Master II Steel 40mm Black
Rolex GMT Master II Automatik Edelstahl Herrenuhr Ref....
Rs. 1,755,204

Sold by Chrono24

DE
Rolex GMT-Master II White gold 40mm Blue No numerals
TOP
Rolex GMT-Master II 40mm White Gold Blue Dial (New Full Set)
Rs. 3,869,331
Free shipping
Professional dealer
22
HK
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master Pepsi Ref. 16700
Rs. 932,817
Free shipping
Professional dealer
148
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi 126710BLRO MK1, all stickers, 2018,...
Rs. 2,019,158
Professional dealer
91
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II PEPSI 126710BLRO
Rs. 1,869,309
Free shipping
Professional dealer
517
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi
Rs. 1,162,654
Professional dealer
85
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Jubilee Bracelet Pepsi 126710BLRO 2020 NEW
Rs. 1,693,823
Professional dealer
419
US
Rolex GMT-Master II Steel 40mm Black
Rolex Gmt-master Ii Réf.126710blro Dite "pepsi"
Rs. 1,840,495
Professional dealer
36
FR
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi Stick Dial Unpolished
Rs. 1,642,520
Professional dealer
347
UK
Rolex GMT-Master Steel 40mm Black
Rolex GMT Master Pepsi Automatik Edelstahl Herrenuhr Oyster...
Rs. 884,336

Sold by Chrono24

DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex Gmt Master II Stahl 16710 2000 Pepsi Jubile-band...
Rs. 1,076,465
Professional dealer
849
DE
Rolex GMT-Master II Steel 40mm Black
Rolex GMT-Master II Jubilee Bracelet Pepsi 126710BLRO
Rs. 1,674,006
Professional dealer
19
UK
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II - White Gold - Blue Dial - New 05/2021
Rs. 3,904,993
Professional dealer
62
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi 2018 mint
Rs. 1,679,254
Professional dealer
28
UK
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master I E-Serie I Pepsi I Service Neu I Ref. 16700
Rs. 977,707
Free shipping
Professional dealer
148
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 40mm Pepsi Steel Jubilee 126710BLRO
Rs. 1,709,083
Professional dealer
419
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II Pepsi | LC100 | NEU | 10/2020 | FullSet
Rs. 4,076,024
Professional dealer
211
DE
Rolex GMT-Master Steel 40mm Black
Rolex GMT Master Stahl Faded Inlay Pepsi Uhr 6542 OCC Dial
Rs. 3,232,089
Professional dealer
141
DE
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master 1675 Pepsi, 1978, Full Set, Near Mint
Rs. 1,228,122
Free shipping
Professional dealer
11
JP
Rolex GMT-Master II Steel 40mm Blue No numerals
Rolex GMT Master II Pepsi - Ref. 126710BLRO - Einzelstück -...
Rs. 2,235,529
Professional dealer
556
DE
Rolex GMT-Master II Steel 40mm
Rolex GMT-Master II Oyster Bracelet Pepsi 16710
Rs. 1,464,100
Professional dealer
19
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II NEW - 126710BLRO - Pepsi
Rs. 1,840,495
Professional dealer
62
NL
Rolex GMT-Master Steel 40mm Black
Rolex GMT-Master Pepsi
Rs. 1,301,814
Professional dealer
38
DE
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master I Faded Pepsi Bezel I Ref. 16700 I Jubilee I...
Rs. 978,605
Free shipping
Professional dealer
148
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II PEPSI SWISS GVA Available now 12/2020
Rs. 1,814,161
Free shipping
Professional dealer
109
CH
Rolex GMT-Master II White gold 40mm Black No numerals
Rolex GMT Master II 116719BLRO Pepsi White Gold 2017
Rs. 3,254,535
Professional dealer
9
ES
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO
Rs. 1,886,376
Professional dealer
59
AU
Rolex GMT-Master II Steel 40mm Black No numerals
TOP
Rolex GMT-Master II
Rs. 1,615,266
Private Seller
 
CH
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT Master II Pepsi Jubilee UNPOLISHED Box&Papers...
Rs. 1,786,627
Professional dealer
1038
MC
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II PEPSI 126710BLRO NEW 2021
Rs. 1,741,737
Professional dealer
126
CH
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II NEW - 126710BLRO - Pepsi
Rs. 1,818,050
Professional dealer
62
NL
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi Oyster Bracelet 126710BLRO 2021 Unworn
Rs. 1,791,104
Professional dealer
705
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II I Pepsi I Jubilee I Neu 2021 I Ref....
Rs. 1,839,598
Free shipping
Professional dealer
148
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex 126710BLRO GMT-Master II Pepsi 2020 Stainless Steel...
Rs. 1,731,591
Professional dealer
281
US
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex 126719BLRO GMT-Master II 40mm Blue Dial "Pepsi" Bezel...
Rs. 3,574,577
Free shipping
Professional dealer
206
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II UN-WORN Boxes Papers Pepsi Blue Red Bezel...
Rs. 1,446,922
Professional dealer
179
US
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master "Pepsi" - Ref. 1675 - Revision - Jahr...
Rs. 2,020,056
Professional dealer
556
DE
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT-Master Ref. 16750 Pepsi / Rare dial / Box
Rs. 1,301,814
Free shipping
Professional dealer
168
DE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II PEPSI MK1 RARE 126710BLRO
Rs. 1,786,627
Professional dealer
126
CH
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Jubilee Pepsi 126710 BLRO Ceramic Red Blue
Rs. 1,793,011
Professional dealer
27
US
Rolex GMT-Master II White gold 40mm Grey No numerals
Rolex GMT-Master II White Gold Pepsi Meteorite Dial 126719BLRO...
Rs. 5,340,503
Professional dealer
705
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II 16710 Stick Dial Serviced by Rolex Pepsi
Rs. 1,574,301
Professional dealer
212
UK
Rolex GMT-Master Steel 40mm Black No numerals
Rolex GMT Master 16700 Pepsi Oysterband S-Serie Klassiker 1993...
Rs. 1,032,383
Professional dealer
911
DE
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II 116719BLRO Blue with Card 2019
Rs. 3,950,332
Professional dealer
312
IT
Rolex GMT-Master Steel 40mm Black
Rolex 2021 RSC ROLEX SERVICE 1990 GMT-Master PEPSI 40mm Blue...
Rs. 1,143,941
Professional dealer
456
US
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT 2021 “New Oyster Bracelet” GMT-Master II - “Pepsi” -...
Rs. 1,822,410
Professional dealer
45
UK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi Box&Papers 1997+ Rolex Revision...
Rs. 1,167,054
Professional dealer
 
BE
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex PEPSI GMT-MASTER II -IN FACTORY STICKERS 126710BLRO
Rs. 1,783,683
Free shipping
Professional dealer
434
UK
Rolex GMT-Master II White gold 40mm Blue No numerals
Rolex GMT-Master II 126719BLRO Meteorite Dial NEW sticker
Rs. 5,557,398
Professional dealer
13
SK
Rolex GMT-Master II Steel 40mm Black No numerals
Rolex GMT-Master II Pepsi 126710BLRO 2021 Unworn
Rs. 1,689,627
Professional dealer
705
US
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Rolex Pepsi: The GMT-Master with a Cult Following

The Rolex GMT-Master with a red and blue bezel also goes by the nickname "Pepsi." This striking tool watch has a second time zone and is one of the Swiss luxury watch manufacturer's most popular models.


A Legendary Red and Blue Bezel

The story of the Rolex {model-3,GMT-Master} began in the 1950s when Pan American World Airways (Pan Am) commissioned the Swiss watch manufacturer to produce a timepiece for their pilots and flight attendants. Rolex later released this sports watch for the general public in 1955. Defining features include a bidirectional 24-hour bezel and an additional hour hand, which work together to display the time in a second time zone. This function is especially practical for frequent travelers and businesspeople who often find themselves in different time zones.

Many refer to the GMT-Master with a red and blue bezel as the "Pepsi watch," a reference to the Pepsi logo's color scheme. However, its two-tone bezel is more than just a unique design choice; it also doubles as a day/night indicator for the additional time zone, with the red half symbolizing the day and the blue half the night. For decades, the GMT-Master Pepsi was only available in stainless steel and saw only minor design changes. In 2014, Rolex launched the first white gold model with a ceramic Pepsi bezel.

Like every GMT-Master, Pepsi models enjoy widespread popularity and are highly coveted among fans and collectors. Vintage models and their modern counterparts are rare and appreciate significantly in value over time, making them extraordinarily sound investments.

Reasons to Buy a Rolex Pepsi

  • Iconic design
  • In-house caliber with a second time zone display
  • Available with a Cerachrom bezel and white gold case
  • Highly likely to appreciate in value

Prices at a Glance: Rolex Pepsi

Reference number Price (approx.) Caliber/Feature(s)
6543 52,500 USD Bakelite bezel, caliber 1036
1675 38,000 USD Calibers 1565 and 1575
16750 17,000 USD Caliber 3075 with a stop-seconds mechanism
16710 19,500 USD Calibers 3185 and 3186, sapphire crystal
116719BLRO 39,000 USD Ceramic bezel, white gold, caliber 3186
126710BLRO 19,000 USD Ceramic bezel, caliber 3285
126719BLRO 48,000 USD Meteorite dial, white gold, caliber 3285

Rolex Pepsi: Prices and Information

Over its 60-year production period, Rolex released the GMT-Master in a variety of colors. However, the combination of a black dial with a blue and red bezel remains the most popular among Rolex fans and collectors. Early models, such as the first GMT-Master with the reference number 6542 and its successor, the ref. 1675, are especially highly coveted. The former was only manufactured from 1954 to 1959 and lacks a crown protector.

In the beginning, its bezel inlay was still made of Bakelite, a very brittle plastic. The manufacturer quickly replaced it with aluminum. Plan to spend about 52,000 USD for a ref. 6542 in good condition. Especially well-maintained models can cost significantly more.

Its successor, the reference 1675, was part of the Rolex catalog for more than 20 years and is one of the most sought-after Pepsi watches today. Unlike its older sister model, the 1675 features a crown protector and the caliber 1565, which was later replaced by the caliber 1575. Prices vary depending on condition, but generally sit around 38,000 USD.

Rolex introduced the next iteration of the GMT-Master, the ref. 16750, in 1981. Its power comes from the caliber 3075, which boasts a stop-seconds mechanism and a quickset date function. This edition is also more water-resistant than earlier GMT-Masters. From this model on, all GMT-Masters have been water-resistant to 100 m (10 bar, 328 ft). Set aside around 17,000 USD for a never-worn piece from this series. Pre-owned models are slightly less expensive at about 14,000 USD. Back in 2018, this watch only demanded between 10,000 and 11,000 USD.


Sapphire Crystal and a Third Time Zone

In 1982, Rolex added the GMT-Master II ref. 16760 to the mix. Thanks to its somewhat thicker case, Rolex fans dubbed this model the "Fat Lady." Rolex equipped this watch with a black and red bezel, meaning it isn't actually a Pepsi, but rather a Rolex Coke. Nevertheless, it had certain features that would also be significant for future Pepsi models. For example, its caliber, the 3085, can display three time zones at once. In addition, Rolex provided this watch with a larger crown protector and replaced the plexiglass with sapphire crystal. You can purchase a "Fat Lady" in good condition for around 12,000 USD.

The next stage in the Pepsi's evolution followed with the 1989 release of the reference 16710. Rolex first outfitted this timepiece with the caliber 3185 and later with the caliber 3186. This version is available as a "Coke" model or with a solid black bezel. These watches were also the first to use SuperLuminova instead of tritium as their luminous material. Prices for a pre-owned watch in good condition start around 19,500 USD. For comparison, the same watch cost only 8,600 USD back in 2018.

The GMT-Master Pepsi With a Cerachrom Bezel

In 2014, Rolex finally released another GMT-Master II with a Pepsi bezel. Unlike its predecessors, this model (ref. 116719 BLRO) is only available with an 18-karat white gold case. What's more, the Swiss watch manufacturer furnished it with a Cerachrom ceramic bezel, a triple-sealed Triplock crown, and a so-called "maxi dial" with enlarged, glow-in-the-dark indices. The chronometer-certified caliber 3186 with its Parachrom hairspring tick away inside this watch. You can get your hands on one of these timepieces for about 39,000 USD new and 36,500 USD in very good condition.

At Baselworld 2018, Rolex announced that they would be adding a stainless steel GMT-Master II with a blue and red Cerachrom Pepsi bezel (ref. 126710BLRO) to their portfolio. In addition to the material and slightly altered case design, the watch manufacturer also made changes to the inside of this model. It is now powered by the in-house caliber 3285, which features Rolex's patented Chronergy escapement. Thanks to the use of a nickel-phosphorus alloy, this escapement is not only impervious to magnetic fields but also much more efficient. It also features a new Jubilee bracelet in "Oystersteel" stainless steel.

This edition is in high demand and available in limited numbers. If you can find an offline retailer willing to sell you one, expect it to come with a long waiting period. The scarcity has caused prices for this model to nearly double in two years. When it was released, the ref. 126710BLRO had an official list price of "only" 10,400 USD. As of 2020, a mint-condition timepiece will set you back some 19,000 USD. Used watches demand only marginally less.

The Latest GMT-Master II Pepsi Models

Launched in 2014, the white gold ref. 116719BLRO was the only new Pepsi GMT-Master II model available until it was replaced by the aforementioned stainless steel edition in 2018. The caliber 3186 ticks away below its classic blue or black dial. You can call this watch your own for roughly 39,500 USD in mint condition and 36,500 USD pre-owned.

A new white gold model with a blue dial, the ref. 126719BLRO, debuted alongside the stainless steel Pepsi in 2018. Another watch with the same reference number followed in 2019, though this time with a special meteorite dial. Rolex claims the dial material has cosmic origins, coming from the center of an asteroid or exploded planet! Prices for this galactic timepiece range from 43,000 to 48,000 USD, depending on its condition.

An Additional Timezone

If you frequently travel across different time zones, you probably have already come to appreciate the advantages of a GMT watch. All it takes is a single glance to know what time it is in a second or even third time zone thanks to the 24-hour bezel and second hour hand. Wearers frequently set this display to their home time, while the three traditional hands for the hours, minutes, and seconds show the local time. The two-tone Pepsi bezel helps you differentiate between night and day so you always know the perfect time to make a phone call home.

Reading the second time zone using the 24-hour bezel is fast and easy. The bezel has 24 markers that correspond to the 24 hours in a day. You can set the bezel with a few turns (clicks) to any time zone in the world.

Since the introduction of caliber 3085 to the GMT-Master II, you can set two time zones without turning the bezel. First, unscrew the crown by turning it counterclockwise. Then pull the crown out to the second position to independently set the hour hand forward or backward. You can also set the date in this position. Finally, the third position allows you to set the GMT time in an additional time zone.